Blue Cross Blue Shield
Helping design a place that
cultivates a more health-conscious community.
Working in partnership with Blue Cross Blue Shield and Willoughby Design to prototype, engineer and fabricate the branded fixtures in the direct-to-consumer marketplace, designed by Helix Architects. The storefront, named Live Blue, functions not only as a location for purchasing healthcare, but also as a lifestyle center—helping to cultivate a more health-conscious community.
The storefront, named Live Blue, functions not only as a location for purchasing healthcare, but also as a lifestyle center—helping to cultivate a more health-coconscious community. Both members and non-members can attend events such as yoga or Zumba, attend seminars on new healthcare reform changes, and cooking classes. Events such as these brings a friendly face to the Blue Cross Blue Shield brand and increases customer loyalty.
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Brandon Kuzara
Corporate and Healthcare Account Director
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
JC Hendricks
VP + ECD Interactive Technology
As Vice President / Creative Director – Interactive & Technology, JC specializes in syncing ever-changing technology with great design to create engaging interactive experiences. He leads the Technology Studio, directing a... more about JC Hendricks