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Colorado College
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Colorado College: Ed Robson Arena

Colorado College breathes

brand refresh into new on-campus arena

For more than 80 years, Colorado College has built a Men’s Ice Hockey program rich in tradition. The only thing missing was a rink of their own to celebrate their championed past and grow their ambitious future, all while showcasing the university’s new brand look and feel. That’s where we came in.

3,376

Fan capacity

270,000

Square-feet within the Ed Robson Arena

 

 

Dimensional Innovations was brought on to the team by JLG Architects among other partners including DRL Group, Sign Shop + Sign Shop LTD and Nunn Construction to help design, brand and build the program’s first-ever multi-purpose facility on campus, known as the long-awaited Ed Robson Arena. 

Touching almost every square inch of the building, DI worked to create an immersive experience to capture the program’s sharp, established and even mountainous essence. 

From the sleek gold and black branding paired with detailed graphics and visual elements, all the way up to a massive illuminated ceiling feature hovering above their awe-inspiring locker room, the arena does far more than give Tiger Hockey a home-ice advantage.

 

Design elements throughout the arena foster an emotional connection for athletes, alumni, recruits, faculty, fans and casual visitors, with “wow” moments around every corner. The arena also provides a memorable yet seamless fan experience thanks to stand-out signage and intuative wayfinding — all the way from the parking lot to your seat.

20

NCAA Tournament appearances

10

Olympians to come out of the Tiger Ice Hockey program

 

Donor recognition

When it comes to the development and design of new athletic facilities, DI understands donors play a major financial role. In addition to addressing branding in the team and public areas of the building, DI developed a comprehensive Donor Recognition strategy and developed both small and large scale recognition elements within the arena.

Part of this strategy included working with the college to present a variety of designs to prospective donors during the initial stages of the project in hopes of bolstering donations and sparking excitement around fundraising.

 

 

This collaboration empowered the university to elevate their efforts post-build, creating an arena that not only showcases the lifeblood of Colorado College, but pays tribute to the key donors who made it all possible. 

And that’s how you summon a new era of collegiate hockey. Go Tigers.

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels Eric Buckels Eric Buckels Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional experiences within DI's sports and higher education practices. Eric possesses a distinctive talent for anticipating issues and swiftly devising solutions while cultivating trust among his clients and project collaborators.

With a wealth of experience spanning diverse project types encompassing sports heritage, experiential branding, immersive technology, sponsorship activation, recruitment and retention strategies, Eric brings a comprehensive approach to guiding clients seamlessly through every phase of their projects. Each successful project has enriched his ability to create impactful and innovative solutions tailored to the ever-evolving landscape of sports and higher education experiences.

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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