Fortune 500 Diversified Financial Services Organization
Bringing company culture to life
through strategic experience design
This Fortune 500 diversified financial services organization understood the importance of elevating its corporate experience amidst growing hybrid work strategies, leading them to build a sleek new corporate headquarters that amplifies its mission, drives collaboration and supports company culture. In partnership with Prophet and HGA Architects, DI helped breathe life into the eight-story space through a cohesive signage and wayfinding design strategy.
Our team was responsible for building and installing all interior and exterior signage throughout the building, including regulatory and code-required elements, as well as other unique wayfinding structures such as large wooden dimensional numbers built to differentiate floor levels. DI also designed and developed branding for the office’s in-house cafe, ETC.
The second phase of the project included a complete brand refresh for the company, which was to be integrated throughout its new headquarters. Assisting in this rebranding effort amid project construction, DI was responsible for building and installing small to large branded elements throughout the space, including a contemporary wire sculpture composed of swirling black silhouettes, highlighting the company’s valued purpose statement inside the building’s entryway.
Other mission-driven moments included a branded welcome area, an artistic history hallway, a member wall with dimensional wood imagery, and “front porches” on each floor, designed to represent the company’s core values through custom graphics and immersive build-outs.
Our team played a hands-on role in helping to breathe life, a new identity and a strong sense of community into this space built for in-person experiences. Through branded signage, storytelling and experience design, our team and partners created a modern corporate office space that aims to excite and engage employees and visitors while showcasing the company’s commitment to individual growth, wellness and prosperity.
Learn more about signage and wayfinding, corporate headquarters, and brand storytelling
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Brandon Kuzara
Corporate and Healthcare Account Director
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
Chad Hutson
Chief Strategy Officer
Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson