Hy-Vee Helpful Smiles Technology Center
“
The space is designed to promote creativity and collaboration,
and it's working."
Matt Nannen, SVP of Digital Development and Brand Image Marketing
Hy-Vee, one of the largest supermarket chains in the Midwest, opened the doors to their Helpful Smiles Technology Center (HST) in Des Moines, Iowa, which houses more than 250 digital development, brand marketing, and information technology specialists. With open seats for qualified candidates, one central question remained at the top of agendas: How do you lure top tech talent to work in the middle of a Midwestern cornfield?
In order to attract and retain talented employees, Hy-Vee decided to focus closely on their workplace environment and culture. Our team came into the picture to bring a New York City atmosphere into the main gathering and collaborative space. With a branded cityscape made to look like Times Square, employees are immersed in Big Apple culture—complete with a replicated jumbo screen, bright lights, and a permanent food truck with daily specials.
A digital tracker flashes updated company news along the walls while neon diner signs and cityscape lights cycle on and off throughout the day to complete the aesthetic. Each intricate design detail was created to evoke a bustling NYC feel. DI was pleased to work with Hy-Vee Construction and VPA Architects to fully transform the small space into a booming metropolis.
Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
Get in Touch
Brandon Kuzara
Corporate and Healthcare Account Director
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
Chad Hutson
Chief Strategy Officer
Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson