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Laney High School
Higher Education + Student Life

Laney High School Hall of Greatness

Michael Jordan’s legacy is about more than his six championships; he forever changed the game of basketball and

continues to inspire fans everywhere to fearlessly pursue their dreams.

Dimensional Innovations collaborated with Nike to create a new athlete and fan experience honoring Michael Jordan’s basketball career that began at Laney High School. Using the inspirational story of how Jordan’s early cut from the varsity high school basketball team became the foundation of his notorious work ethic, we paid homage to Jordan with designs to inspire present and future Laney basketball players to achieve excellence. Our design and fabrication teams transformed the gym into a Hall of Greatness, featuring artifacts in vitrine displays from Jordan’s early relationship with Nike, an Air Jordan shoe display, photo exhibition, and trophies, along with environmental graphics, LHS school colors and center court Jumpman logo.

32,292

Career points by Michael Jordan

1988

Year the Jumpman logo was created

 

DI is honored to have been a part of creating an experience that honors his impact. Today, students from across North Carolina lace up to play on a court that reminds them of who they can become, if they believe in themselves as a young Jordan did.

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels Eric Buckels Eric Buckels Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional experiences within DI's sports and higher education practices. Eric possesses a distinctive talent for anticipating issues and swiftly devising solutions while cultivating trust among his clients and project collaborators.

With a wealth of experience spanning diverse project types encompassing sports heritage, experiential branding, immersive technology, sponsorship activation, recruitment and retention strategies, Eric brings a comprehensive approach to guiding clients seamlessly through every phase of their projects. Each successful project has enriched his ability to create impactful and innovative solutions tailored to the ever-evolving landscape of sports and higher education experiences.

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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