University of Michigan - Schembechler Hall
Maize and Blue
Bringing Michigan's tenured football history to life
As part of a $9M renovation, The University of Michigan transformed the Towsley Family Museum inside Schembechler Hall into a state-of-the art celebration of Wolverine Football. Dimensional Innovations was responsible for crafting all of the museum’s interactive experiences. The content we created brought the story of the University’s football program story to life.
In keeping with the modern aesthetic of the renovations, the new hall and museum features four 46-inch interactive displays designed, programmed and built by Dimensional Innovations. We also created custom content celebrating Michigan's 130+ years of storied history, the game day experience in The Big House and and up close look at the marching band and Wolverine legends.
130+
Years of storied history featured
107,601
Capacity for Michigan Stadium a.k.a.
Learn more about Branded Facility Design, Branded Fan Experiences, Community Spaces, Content Research and Development, and Donor Activations.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Eric Buckels
Associate Account Director
As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels