THE NEXT NORMAL: VIRTUAL BRIEFING CENTERS

Virtual experiences shouldn’t dilute your brand experience or engagement with your clients, but instead create opportunities for highly-personalized, engaging virtual interactions. When you align your platform of choice with robust content, and extend it with immersive experiences, your business can exceed what’s possible to communicate or experience in a physical space.

Done right, this pivot to bespoke digital experiences can actually accelerate business transformation by providing a collaborative space, free from traditional design constraints. This new era of digital experiences invites your guests to think differently and support new ways to discover, discuss and drive innovation.

A PIVOT TO BESPOKE, DIGITAL EXPERIENCES ACCELERATES BUSINESS TRANSFORMATION BY PROVIDING A COLLABORATIVE SPACE, FREE FROM TRADITIONAL DESIGN CONSTRAINTS.

Leaning on the insights from an extensive discovery session, the experience patterns, behaviors and user journeys of the existing strategy are mapped against a digital landscape. We then look for  opportunities to mimic high-impact and high-emotion areas in a virtual landscape, whether in a self-guided or facilitated experience. Virtual Experiences allow us to create connections at an infinite scale, and open up windows of opportunity for innovation in accessibility, differentiation and client trust.

ACCESS

As our access to stakeholders has dramatically increased with the elimination of travel, we have to focus on creating virtual experiences that will engage even the most seasoned executive client. We haven’t lost the need to tell compelling stories and build relationships; this can’t be just another video conference.

 

TRUST

Without in-person interactions, creating trust can be challenging. In a virtual environment, we need to capitalize on the small moments embedded throughout the sales process that lead to the “big presentation” and ensure the content is personalized to each client based on their individual needs or opportunities.

DIFFERENTIATION

Differentiating through experience and core competencies has been, and continues to be, a key foundation of the sales process. Virtual briefing centers can showcase your brand story and capabilities through immersive and adaptable content, adding a competitive and unique edge to your approach.

A DIGITAL PLAYING FIELD IS NOW TABLE STAKES. MAKE VIRTUAL EXPERIENCES YOUR COMPETITIVE EDGE.

The arms race for buyer attention is digital, and getting ahead means pushing down the gas pedal on innovation. We know that office environments are rapidly evolving and adjusting to the modern employee’s needs. Expanding digital accessibility and finding smarter ways to engage with our clients should also be central to your approach.

Creating intentional virtual environments to compliment existing brand strategy is how we extend our brand’s reach. It’s an innovative and dynamic tool that creates engaging content directly targeted to  client needs, concerns and emotions. A virtual experience should never fracture our approach, but rather make a more holistic and scalable solution to support business acquisition and partnership.