May 21, 2020

Virtual experiences have become an integral part of the visitor/customer journey over the past 6 months and they are here to stay. Their goal is to create branded, immersive environments that deliver unforgettable interactions between you and your audience. We believe they should be scalable, interactive, engaging, and educational — all while complimenting the physical assets you already have in place.

The 4 topics our panel discussed included:

• The effectiveness and new technology behind mixed reality, game engine, video capture and branded content in digital experiences.

• Combatting “Zoom Fatigue” by developing Virtual Briefing Centers to go beyond powerpoint decks and video calls.

• Leveraging 360 degree virtual tours for museums to showcase collections and exhibits to remote populations.

• The digital arms race for colleges and universities to attract prospective students to their campus.