Winning the War for Talent with Experiential Design

Recruiting Millennials + Gen Z to the Workplace

August 29, 2017

With low unemployment rates, there’s a battle for top talent, particularly among Millennials and Gen Z. An increasing number of companies are looking to their workplace environment as a critical element of recruiting and retention efforts. In fact, LinkedIn Global Recruiting Trends reported in 2016 that 59% of companies are investing more in their employer brand for recruiting than the previous year.

Why all the fuss? It turns out that investing in workplace design is just good business. Approximately $11 billion dollars are lost each year due to employee turnover. (Bloomberg BNA) Some studies, by sources such as SHRM, predict that every time a business replaces a salaried employee, it costs 6 to 9 months salary on average. For a manager making $40,000 a year, that’s $20,000 to $30,000 in recruiting and training expenses.

Dimensional Innovations has been a resource to many companies, large and small, purposefully responding to these trends to create a branded and more enjoyable, efficient, and results-oriented office experience. Here are a few recent clients we’ve worked with to achieve just that.

Hy-Vee Inc.’s Helpful Smiles Technology Center

When Hy-Vee Inc., a large Midwestern grocery retailer, opened its new technology center earlier this year on the edges of the Des Moines suburbs, they new they had to re-think the typical office environment to attract and retain in-demand tech workers. The large building offers a long list of amenities, and Dimensional Innovations was brought in to help create a Times Square replica gathering area, complete with a massive video screen and food truck. See more in The Des Moines Register’s recent article.(Link)  Dimensional Innovations was proud to continue our relationship with Hy-Vee Inc. after helping them create the Hy-Vee Hot Zone at Arrowhead Stadium and the state-of-the-art history pavilion inside the Ron Pearson Center.

EMC Insurance Headquarters

As a large and established insurance company in downtown Des Moines, EMC Insurance used an expansion and renovation as opportunity to brand their workplace environment making them more attractive to potential employees while also retaining their already talented team. Gray and uninspired walkways and spaces were transformed through custom light fixtures, wall graphics, and art.  View Project

Dairy Farmers of America World Headquarters

As the Dairy Farmers of America built their new world headquarters, creating wow-moments and visual storytelling elements were key in attracting not only high profile clients, but also top-notch employees. The open floor plan, unique textures, and gathering spaces are appealing to younger generations.

“Our goal is to be an employer of choice in Kansas City, and this building and all its amenities reflects that commitment to focus on employee satisfaction,” said Monica Massey, senior vice president and chief of staff for DFA. View Project

Together we can think through your workplace environment to be used as not only a recruitment tool, but a retention tool as well.

Dave Starr

With over 20 years of design and innovation experience, Dave Starr leads the corporate practice and helps build DI’s reach by creating experiences that drive employee and consumer engagement. Dave is a Kansas native growing up in KC and attending the University of Kansas for his BFA in Industrial Design. Dave in his family recently relocated from California where he was VP Product Innovation for a consumer products company. With experience in both corporate design and consulting, Dave’s past work includes consumer products, retail design, transportation design and trade show work.