Tailgating is one of the biggest traditions at Lambeau Field, and each year it starts at Training Camp. American Family Insurance, a Madison-based company, values those traditions and has continued to bring the game to the tailgate during the first week of the Packer’s Training Camp. American Family and Elite Media have partnered with Dimensional Innovations the past two years to create a temporary space that engages fans called the DreamZone, which incorporates several interactive activities.

Located in the Johnsonville Tailgate Village, the DreamZone allows fans to test their tailgating skills with custom games, such as a football toss, a field goal challenge, giant games of corn hole, and ladder ball. DI also created a unique photo opportunity, the “Lambeau Leap,” that captures fans jumping to catch the touchdown pass.

The temporary activations elevate the fan experience, and help fans create connects to the American Family Insurance brand.