BIG 12


The Big 12 Conference, home to some of our nations most iconic institutions, asked Dimensional Innovations to help them re-brand their space located in Irving, Texas.

What started out as a graphic refresh exercise quickly turned into a branded environment solution. DI worked with the Conference to design a dynamic entry space with rich wood textures, cove lighting and digital display monitors. That aesthetic pushed throughout the space and into conference rooms, feature stairs and office spaces.

The Big 12 now has a space they can truly call their own. It functions well as an office environment, but also as an entertainment facility for their many distinguished guests and conference leaders. DI was very excited and proud to help turn the Big 12 Conference’s vision into reality.

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