Club Lexus

Pepsi Center

Dimensional Innovations helped bring to life a premium space known as Club Lexus inside the Pepsi Center, home to the Denver Nuggets and Colorado Avalanche. The 11,000-square-foot luxury space filled a gap in Pepsi Center’s premium offerings providing all-inclusive packages with backstage access. By understanding the brands and taking into consideration the audience and environment, we were able to transform the space and the overall experience in a unique and impactful way.

Sink Combs Dethlefs and Turner Construction were partners on this projects.

…the Hy-Vee Hot Zone is a memorable experience because of some of the elements that were implemented for the first time; such as the use of the fire in the stage and signage, the Airstream, and the heavy use of technology in the space.

Daniel Willrich, AIA, Asst. Director, Store Architecture Hy-Vee, inc

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