THE
Challenge

How do you help a historic tax company transition from comfort in their foundation to pushing toward the future of a vibrant, consumer-facing brand? H&R Block enlisted our team’s help to redesign their headquarter lobby—trafficked by 20,000 visitors a day—as an exciting environment for growth, innovation and human connection.

Technology +
Innovation

Our design team worked with top level stakeholders at H&R Block to develop a unifying approach of connecting with employees through the brand mark, the historic green cube, in a warm and inviting vernacular. Blurring the lines between traditional corporate branding and immersive, larger-than-life elements, lighting and textures, the design enveloped the entire lobby floor, and extended into a path utilized by all employees and pedestrians.

THE
RESULTS

With approximately 11,000 retail tax offices and campaigns that are instantly recognized nation-wide, the redesign of H&R Block’s corporate lobby emphasizes the company’s presence as a Kansas City-based franchise. The new space visually illustrates their commitment to innovation to employees, potential talent and customers alike.

Let’s Chat

To learn more about our work, please email
Eric Buckels at ebuckels@dimin.com.