THE
Challenge

Dimensional Innovations collaborated with Nike to create a new athlete and fan experience honoring Michael Jordan’s basketball career that began at Laney High School. Using the inspirational story of how Jordan’s early cut from the varsity high school basketball team became the foundation of his notorious work ethic, we paid homage to Jordan with designs to inspire present and future Laney basketball players to achieve excellence.

Technology +
Innovation

Our design and fabrication teams transformed the outside of the gym into a Hall of Greatness, featuring artifacts from Jordan’s early relationship with Nike, an Air Jordan shoe display, photo exhibition, and trophies. The environmental graphics were supplemented with fresh coats of paint in the Laney High Buccaneers yellow and blue colors, and their Jumpman logo at center court.

THE
RESULTS

Jordan’s legacy is about more than his six championships; he forever changed the game of basketball and continues to inspire fans everywhere to fearlessly pursue their dreams. DI is honored to have been a part of creating an experience that honors his impact. Today, students from across North Carolina lace up to play on a court that reminds them of who they can become, if they believe in themselves as a young Jordan did.

Let’s Chat

To learn more about our work, please email
Michael Ropp at mropp@dimin.com.