After creating a similar experience for the National Wrestling Hall of Fame & Museum in Stillwater, Oklahoma—opened June 2016—DI partnered with the wresting organization to update another existing facility honoring the Iowa Wrestling legacy in Waterloo, Iowa. Tackling a challenge to both renovate the space without adding square footage and design the education exhibits for a better education experience, our team began the planning process.

Technology +

The museum’s $1.4 million dollar overhaul began with a complete renovation of the existing building by moving and restructuring walls to create a better user pathway through the museum. With the assistance of an Architecture Firm, the DI team dictated how the space could be best utilized to display and showcase the hundreds of memorabilia pieces and artifacts in vitrine display cases honoring wrestling heroes like Dan Gable — former Olympian and Iowa Hall of Fame Champion. His legacy, among many, needed to become a focus of the exhibits and the architecture had to first lend itself to do so.

After the completion of interior design and construction, DI focused on completely re-imagining the space with a mix of wall graphics, interesting exhibits and displays, timelines, and interactive technology displays that allows the museum to showcase decades of history through stats and records, along with images and videos.


Following the renovation, the space transformed from a seemingly simple museum into a multi-use venue that will attract new audiences through it’s doors. Complete with a teaching center, small theater and tournament space in addition to the carefully curated artifacts, the National Wrestling Hall of Fame is a dynamic, educational center that celebrates wrestling excellence.

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