Universal CityWalk's AMC Theatre

Design + Fabrication

Universal’s flagship theater recently opened with a sharp departure from the traditional movie-going experience. As soon as guests enter the lobby, they’ll see visually stunning blues and grays, as opposed to the traditional reds and golds, in an effort to bring the Universal brand into the space.

Outside the auditoriums, guests can enjoy comfortable and contemporary lounges to connect with friends before moving towards reserved-seating.

Universal Creative, the lead designer, focused on creating a seamless, state-of-the-art environment where film lovers can feel at home. Dimensional Innovations partnered on the project in a design assist role, and fabricated multiple elements and signage throughout the theater space.

…the Hy-Vee Hot Zone is a memorable experience because of some of the elements that were implemented for the first time; such as the use of the fire in the stage and signage, the Airstream, and the heavy use of technology in the space.

Daniel Willrich, AIA, Asst. Director, Store Architecture Hy-Vee, inc

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