Sports Central: Local Companies Fill a Lively Niche

“We try to make the fan experience better with our partners in the collegiate and professional sports world,” said Justin Wood, principal of the company’s sports practice.

Wood said a major part of the company’s business comes from teams, leagues and conferences as well as other segments of the entertainment industry.

“We have a growing presence in the corporate storytelling marketplace, healthcare and museums,” Wood said.

DI may be part of a fan experience project or develop the entire project, often using interactive technology. Sports projects in the area include the Hy-Vee Hot Zone at Arrowhead and parts of the Royals Hall of Fame and the social media zone at Kauffman Stadium.

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