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Entertainment + Retail

Alamo Drafthouse: Flying Guillotine

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Flying Guillotine

Kung-Fu, Cocktails and Cinema inside a

dojo experience unlike any other

Alamo Drafthouse is known for giving movie-goers a one-of-a-kind, immersive cinema experience from the big screen and beyond. After creating an out-of-this-world space that mirrors elements of the renowned Star Wars trilogy, Alamo Drafthouse turned to DI once again – this time to provide a remarkable, wow moment inside their newest theater in Staten Island, NY.

 

 

Inspired by the action-packed world of kung-fu cinema, the Flying Guillotine invites guests to explore the rich history of martial arts and enjoy a punchy pre-show cocktail.

Working alongside Wu-Tang Clan founder RZA and Weiss Architecture, DI was responsible for designing, engineering, fabricating and installing the space’s infamous, can’t-miss namesake – a 12 ft.-wide flying guillotine that hovers from the ceiling, ideated in honor of the 1970s kung-fu classic, Master of the Flying Guillotine.

12 FT.

Diameter of the Flying Guillotine ceiling element

 

 

Below the massive (prop) guillotine, our team also created a karate-chop photo op, giving all visitors the opportunity to channel their inner black-belt warrior. In addition to design assist efforts, DI fabricated mini guillotine blades that line the suspended light fixtures to complement the space’s fierce interior. 

This legendary, Wu-Tang-inspired experience puts visitors inside the dojo for a kung-fu exhibition they’ll never forget.

Learn more about attraction design, theming, and retail experiences.

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Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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