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Built to Inspire: The Story Behind the Terwilliger Center
The Challenge: The Naval Academy Athletic Association (NAAA) wanted more than a visitor center—they needed a place that elevated recruitment. The goal was to tell Navy Athletics’ story in a way that feels authentic to the physical mission and service culture, while showing the scope of achievement. In short, turn the Ron Terwilliger Center for Student-Athletes into an immersive, can’t-miss first impression that connects history, academics and life as a midshipman.
Crafting the Solution: DI teamed up with NAAA to shape a journey that talks with visitors, not at them. The experience spans across 25,000 square feet, mixing big “wow” moments with intimate, personal stories.
“The team at DI was sincerely invested in the spirit of what his facility needed to be and perfectly conveyed that through experience and messaging.”
– Chet Gladchuk, Director of Athletics, United States Naval Academy
Visitors step in beneath a suspended Blue Angel F/A-18E Super Hornet, the same plane flown by the Blue Angels, hanging from a single anchor point in the stairwell. From there, visitors head to the Akerson Theater, where a 180° film shows midshipman life. From there, Tosé Exploration Hall invites hands-on discovery: interactive touchscreens spotlight Navy legends and Heisman winners, while a “Who Will You Become?” AR moment lets visitors picture themselves in Navy roles.
Throughout, materials and details nod to the Yard—clean lines, purposeful finishes and tech that disappears until it’s needed. Content is easy to update, so the space stays fresh season after season. The result is a conversation starter for recruits and families: real stories, real stakes and a clear sense of what it means to wear Navy across your chest.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Eric Buckels
Account Director / Sports + Higher Education
As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels
