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Naval Academy Athletic Association
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From a Blue Angels F/A-18E Super Hornet replica to a custom fully immersive 180° theater,
this space has a little bit of everything."
Brian Silvey, Creative Director, Dimensional Innovations
The US Naval Academy’s robust academic and athletic programs focus on preparing outstanding young men and women to serve, lead, and support their communities and country; they’re in the business of creating our future’s leaders. With a goal of taking their recruitment program to the next level, the Naval Academy Athletic Association (NAAA) partnered with Dimensional Innovations to design and develop the Ron Terwilliger '63 Center for Student-Athletes —a tech-focused, integrated space that gives their organization a competitive edge in the recruitment process while celebrating the achievements of Navy student-athletes.
Pulling students from the top of their class, both in academics and athletics, potential recruits often possess natural leadership and drive—on and off the field. These high-achieving student-athletes, in turn, actively seek institutions that will guide and enhance their educational pathway and growth, and align with their personal missions.
The Terwilliger Center for Student-Athletes clearly communicates the story of NAAA while speaking directly to the desires of the recruits, showing them they can be a part of this historic legacy of talent, service, and commitment. Using the full scope of DI’s capabilities, NAAA’s new space is a personalized, engaging, and immersive experience, making it one of the most technologically advanced collegiate recruitment centers in the nation. Each individual activation clearly articulates the brand mission, honing in on one key question: who will YOU become?
Who will you become?
This interactive experience invites the user to literally visualize themselves in a variety of professions the Navy has to offer.
Life in the Brigade
This interactive showcases what it means to be a midshipman through a 3D realistic version of a midshipman dorm room at Bancroft Hall.
Testimonials
“The team at Dimensional Innovations was sincerely invested in the spirit of what this facility needed to be and perfectly conveyed that through experience and messaging.”
Chet Gladchuk, Director of Athletics, United States Naval Academy
"I think most impressive in the process was the camaraderie, determination, and spirit that all the partners had in this project. There was a true feeling of 'We've got to get this right.'"
Eric Ruden, Deputy Director of Athletics, United States Naval Academy
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Drew Berst
Practice Director - Collegiate Sports
Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been... more about Drew Berst
Eric Buckels
Associate Account Director
