Wake Forest University

MULTIPLE FACILITIES, ONE VISION

A master plan of this caliber involves a lot of moving parts. A theme of continuity stood out in the overarching partnership and brand strategy – a precedent that allowed Wake Forest to work with a knowledgeable and consistent team even as the athletic department grew and evolved.

• THE AUDIT – The multi-year partnership started with a holistic evaluation of the university’s athletic programs, recruitment paths, alumni and fan engagement, donorship, student-athlete experience and more. 
• THE BRAND STRATEGY – We then developed a comprehensive brand strategy to complement the university, administration and student-athletes. 
• DONOR COLLABORATION – Collaborative design reviews helped strengthen the overall vision of these projects and empowered donors to be true partners in the process. 
• LONG-TERM BENEFITS – Through years of close collaboration, DI has forged a seamless and trusted partnership with Wake Forest staff, project partners and donors, resulting in a long-term investment in the broader university.

McCreary Football Complex

The new home of Wake Forest football offers world-class amenities, as well as a multifunctional space designed to meet program and departmental needs. The fully-branded complex connects to the McCreary Football Field House, the team's indoor practice field, and includes locker room, player lounge, plunge pool, nutrition zone, athletic training and equipment rooms, and even a barber shop.

McCreary Football Field House

The indoor practice facility features a full 120-yard football field and provides a space for Wake Forest student-athletes to train year-round regardless of the weather conditions. The branding in this space provided a consistent and cohesive look and feel that was built upon as adjacent facilities were constructed.

Sutton Sports Performance Center

The four-level, 88,000 sq. ft. facility houses the university’s football and basketball operations and is equipped with innovative strength and training amenities. Its multi-purpose functionality, video-equipt meeting rooms and close proximity to complementary athletic facilities make the center an industry-leading community hub for Wake Forest athletics.

Shah Basketball Complex

Designed to be one of the leading basketball facilities in the country, the complex leverages cutting-edge technology, world-class amenities and sleek design to create an energizing and innovative experience. A heritage area dedicated to the history of Demon Deacon basketball features touchscreen interactives and program memorabilia as a celebration of men’s and women’s basketball greats.

Miller Center

This multi-use facility is home to Dr. Caryl Guth Women's Basketball Clubhouse and Chris Paul Family Men's Basketball Clubhouse. These spaces include new-and-improved locker rooms, player lounge, recovery areas and more – all coated in a healthy dose of black and gold. Designed to be a dual athletic and academic facility, the space offers a community-centered spot for athletes to train, study, recover and connect.

David F. Couch Ballpark

The 41,000 sq. ft. facility is the home of Wake Forest baseball and is designed to honor players and teams of the past and motivate recruits and student-athletes in their growing success on and off the diamond. Elements of the design included new clubhouse space, a training room, equipment room, kitchen, player’s lounge and team theater.

Haddock House

Named after legendary Coach Jesse Haddock, this on-campus space is home to the renowned men's and women’s golf programs. The state-of-the-art facility celebrates player achievements and championed past while elevating their future through sleek experience and clubhouse design, digital interactives and best-in-class amenities.

Each facility was intentionally built and designed to remain consistent with the master plan and student-athlete experience while serving as impressive and memorable moments for alumni, fans and recruits on campus. And with that, we tip our (top)hats to you, Wake Forest. Go Deacs!

Learn more about master facility planning, athlete facilities, locker room renovation and donor activations.