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Pittsburgh Panthers

University of Pittsburgh Panthers
 
University of Pittsburgh Panthers

Our program's incredible story has been brought to life through our partnership with Dimensional Innovations.

They worked with us, listened to our feedback and delivered something really special.

Christian Spears, Deputy Athletic Director, Pitt Athletics

For most collegiate athletic programs, long-term success and a competitive recruiting advantage are intertwined with how effectively a university’s story is told. So when the University of Pittsburgh underwent a massive rebrand with Nike that resulted in a dynamic new look for their athletics department, Dimensional Innovations was signed for a multi-year, master brand planning partnership to breathe new life and energy into their sports facilities.

 

Working alongside the University of Pittsburgh Department of Athletics, MSA Architects, DLA Architecture and Carpenter Connection, we’ve helped bring an invigorated, rejuvenated experience to Pitt Athletics. Featuring the updated team logo created by Nike, the newly-renovated and reimagined branding brings a deeper feeling of cohesion and storytelling to the Duratz Athletic Complex, Petersen Sports Complex and Petersen Events Center.

 

The Duratz Athletic Complex serves as a recruiting gateway for the Panthers and highlighting the rich history of Pitt Athletics was of the utmost importance. Adorned in Pitt Royal and Pitt Gold, our team worked to redesign the entire building, integrating new and visually-immersive graphics that relay the ferocity of the program. We also exemplified the rich history of past collegiate standouts through displays showcasing All-Americans, Collegiate Hall of Fame inductees, NFL stars and academic excellence.

Additionally, every detail within the Petersen Sports Complex epitomizes the spirit of what it means to be a Pitt athlete. By supporting multiple teams within the athletics department, signage, wayfinding and locker room updates proved to be an important component of the redesign for men’s and women’s soccer, baseball, softball and lacrosse teams.

 

For both gameday excitement and recruiting experience, we implemented high-energy elements within the Petersen Events Center. Pitt athletes, coaching staff and die-hard fans are immersed by massive branded elements, customized lighting and displays, and cutting-edge technology throughout the facility. Breaking down opponent film and building up team camaraderie occurs in the team’s state-of-the-art meeting and video room, while donors get to leave their mark on “The Blueprint” — a dedicated display to pay homage to all who’ve helped support the program.

Through cohesive storytelling elements, brand design, custom video content and large-scale graphics, the Pitt Panthers are positioned for recruiting excellence and tenacious athletic performance. More than that, it lays the foundation for student-athletes to excel, both on and off the field. To which we say, “Hail to Pitt!”

 

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Drew Berst

Drew Berst

Practice Director - Collegiate Sports

Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been... more about Drew Berst Drew Berst Drew Berst Practice Director - Collegiate Sports

Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been driven by DI’s unique, design-build approach to project delivery, master brand planning partnerships, and interactive technology experiences in addition to their traditional work in facility graphics and branding.

At DI, Berst is the single point of accountability for all collegiate sports clients and his main focus is to live and breathe college sports, in other words, keep doing what he has been doing his entire life. Professionally, Berst has been working in the sports facility industry for over 12 years and has been involved in over $2 billion worth of athletic facility projects.

Berst was born and raised in Kansas City and earned his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington. He’s steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Berst is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

Eric Buckels

Eric Buckels

Senior Client Development Representative

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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