The Duratz Athletic Complex serves as a recruiting gateway for the Panthers and highlighting the rich history of Pitt Athletics was of the utmost importance. Adorned in Pitt Royal and Pitt Gold, our team worked to redesign the entire building, integrating new and visually-immersive graphics that relay the ferocity of the program. We also exemplified the rich history of past collegiate standouts through displays showcasing All-Americans, Collegiate Hall of Fame inductees, NFL stars and academic excellence.

Additionally, every detail within the Petersen Sports Complex epitomizes the spirit of what it means to be a Pitt athlete. By supporting multiple teams within the athletics department, signage, wayfinding and locker room updates proved to be an important component of the redesign for men’s and women’s soccer, baseball, softball and lacrosse teams.

For both gameday excitement and recruiting experience, we implemented high-energy elements within the Petersen Events Center. Pitt athletes, coaching staff and die-hard fans are immersed by massive branded elements, customized lighting and displays, and cutting-edge technology throughout the facility. Breaking down opponent film and building up team camaraderie occurs in the team’s state-of-the-art meeting and video room, while donors get to leave their mark on “The Blueprint” — a dedicated display to pay homage to all who’ve helped support the program.

Through cohesive storytelling elements, brand design, custom video content and large-scale graphics, the Pitt Panthers are positioned for recruiting excellence and tenacious athletic performance. More than that, it lays the foundation for student-athletes to excel, both on and off the field. To which we say, “Hail to Pitt!”