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Our program's incredible story has been brought to life through our partnership with Dimensional Innovations.
They worked with us, listened to our feedback and delivered something really special.
Christian Spears, Deputy Athletic Director, Pitt Athletics
For most collegiate athletic programs, long-term success and a competitive recruiting advantage are intertwined with how effectively a university’s story is told. So when the University of Pittsburgh underwent a massive rebrand with Nike that resulted in a dynamic new look for their athletics department, Dimensional Innovations was signed for a multi-year, master brand planning partnership to breathe new life and energy into their sports facilities.
Working alongside the University of Pittsburgh Department of Athletics, MSA Architects, DLA Architecture and Carpenter Connection, we’ve helped bring an invigorated, rejuvenated experience to Pitt Athletics. Featuring the updated team logo created by Nike, the newly-renovated and reimagined branding brings a deeper feeling of cohesion and storytelling to the Duratz Athletic Complex, Petersen Sports Complex and Petersen Events Center.
The Duratz Athletic Complex serves as a recruiting gateway for the Panthers and highlighting the rich history of Pitt Athletics was of the utmost importance. Adorned in Pitt Royal and Pitt Gold, our team worked to redesign the entire building, integrating new and visually-immersive graphics that relay the ferocity of the program. We also exemplified the rich history of past collegiate standouts through displays showcasing All-Americans, Collegiate Hall of Fame inductees, NFL stars and academic excellence.
Additionally, every detail within the Petersen Sports Complex epitomizes the spirit of what it means to be a Pitt athlete. By supporting multiple teams within the athletics department, signage, wayfinding and locker room updates proved to be an important component of the redesign for men’s and women’s soccer, baseball, softball and lacrosse teams.
For both gameday excitement and recruiting experience, we implemented high-energy elements within the Petersen Events Center. Pitt athletes, coaching staff and die-hard fans are immersed by massive branded elements, customized lighting and displays, and cutting-edge technology throughout the facility. Breaking down opponent film and building up team camaraderie occurs in the team’s state-of-the-art meeting and video room, while donors get to leave their mark on “The Blueprint” — a dedicated display to pay homage to all who’ve helped support the program.
Through cohesive storytelling elements, brand design, custom video content and large-scale graphics, the Pitt Panthers are positioned for recruiting excellence and tenacious athletic performance. More than that, it lays the foundation for student-athletes to excel, both on and off the field. To which we say, “Hail to Pitt!”
Learn more about Master Facility Planning, Recruitment Centers and Athlete Facilities.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Eric Buckels
Account Director / Sports + Higher Education
As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels
