Kansas City, MO/Dallas, TX (October 4, 2022) — Dimensional Innovations (DI), in partnership with the Dallas Mavericks, JRA - Part of RWS Entertainment Group, Heritage Werks and DI Build, is proud to announce Mavs Vault, presented by ShiftKey — an immersive, public exhibition highlighting the organization’s 42-year history through never-before-seen artifacts, archival footage, merchandise, memorabilia and more. Located within the Hall of State at Fair Park at this year’s State Fair of Texas, the exhibit is open to fans now through October 23rd.
DI, an experience design, tech and fabrication firm, worked in close collaboration with JRA, an attraction design company, to create an engaging experience for all who entered the vault. Heritage Werks, the Mavs heritage agency of record, that specializes in archival storytelling, helped curate the content while DI Build helped execute the implementation of the built space. The Mavericks provided strategic oversight and direction throughout the process.
Mavs Vault, located in the Hall of State, opened with a special VIP preview on September 28th, showcasing colorful displays, historically-relevant artifacts, playful interactives and unique photo opportunities. Admission into Mavs Vault is free with paid entry to the State Fair of Texas through October 23rd, 2022.
Approved Quotes:
“Creating the ultimate Dallas Mavericks experience for Mavs Vault was unlike anything we’ve done before,” said Dallas Mavericks Director of Events Ashley Gambino. “Collaborating with Heritage Werks, DI and JRA brought this project to life, and we are thrilled to share these memories with our fans.”
“When fans and onlookers step inside Mavs Vault, they’ll be given a unique glimpse into the organization — the likes of which they’ve never experienced before,” said Justin Wood, Professional Sports Practice Director, DI. “Creating this remarkable exhibit alongside the Mavs and our wonderful partners has been exhilarating, offering a deeper appreciation for the team and the impact they have on the league today.”
“JRA is honored to have worked with the Dallas Mavericks and our partners at Dimensional Innovations, Heritage Werks and DI Build on this exciting project,” said JRA Executive Vice President, Shawn McCoy. “I think it's ‘safe’ to say that Mavs Vault will be one of the great experiences at the Texas State Fair.”
“Telling the Dallas Mavericks’ story on a platform as BIG as the State Fair of Texas is a labor of love for our team,” said Heritage Werks’ Executive Director Charlie Turano. “We look forward to seeing Mavs fans connect with the memories that inspired them to fall in love with such a wonderful franchise.”
Images courtesy of the Dallas Mavericks
