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AMC Theatre - Universal Citywalk

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AMC Theaters Universal CityWalk

An Out-of-this-World

Movie-Going Experience

Universal’s flagship theater opened with a sharp departure from the traditional movie-going experience. As soon as guests enter the lobby, they’ll see visually stunning blues and grays, as opposed to the traditional reds and golds, in an effort to bring the Universal brand into the space. Universal Creative, the lead designer, focused on creating a seamless, state-of-the-art environment where film lovers can feel at home. Dimensional Innovations partnered on the project in a design assist role, and fabricated multiple elements and signage throughout the theater space. Outside the auditoriums, guests can enjoy comfortable and contemporary lounges to connect with friends before moving towards reserved-seating.

 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

 

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

 

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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