AMC Theatres at Universal Citywalk Lobby Design

Entertainment + Retail

AMC Theatre - Universal Citywalk

An Out-of-this-World

Movie-Going Experience

Universal’s flagship theater opened with a sharp departure from the traditional movie-going experience. As soon as guests enter the lobby, they’ll see visually stunning blues and grays, as opposed to the traditional reds and golds, in an effort to bring the Universal brand into the space. Universal Creative, the lead designer, focused on creating a seamless, state-of-the-art environment where film lovers can feel at home. Dimensional Innovations partnered on the project in a design assist role, and fabricated multiple elements and signage throughout the theater space. Outside the auditoriums, guests can enjoy comfortable and contemporary lounges to connect with friends before moving towards reserved-seating.

Entertainment + Retail From digital wayfinding to interactive exhibits and beyond, we create cutting-edge experiential designs with lasting impact that win over your customer in the moment, and keep them coming back.

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

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Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley

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Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.