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Healthcare

Blue Cross Blue Shield

BCBS KC
 
BCBS KC

Helping design a place that

cultivates a more health-conscious community.

Working in partnership with Blue Cross Blue Shield and Willoughby Design to prototype, engineer and fabricate the branded fixtures in the direct-to-consumer marketplace, designed by Helix Architects. The storefront, named Live Blue, functions not only as a location for purchasing healthcare, but also as a lifestyle center—helping to cultivate a more health-conscious community.

 

The storefront, named Live Blue, functions not only as a location for purchasing healthcare, but also as a lifestyle center—helping to cultivate a more health-coconscious community. Both members and non-members can attend events such as yoga or Zumba, attend seminars on new healthcare reform changes, and cooking classes. Events such as these brings a friendly face to the Blue Cross Blue Shield brand and increases customer loyalty.

 
Healthcare With the patient as our priority, we reimagine physical and digital experiences that deliver positive long-term outcomes. Our empathetic and proven approach combines the power of imagination with an uplifting environment to encourage patient healing while delivering a better experience for patients, families, and caregivers.
 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Alex Divine

Alex Divine

Account Director

Alex is focused on listening and understanding the needs of his clients in order to build teams that solve problems and create remarkable experiences. Alex has 8 years of client leadership experience and brings a strong understanding of... more about Alex Divine Alex Divine Alex Divine Account Director

Alex is focused on listening and understanding the needs of his clients in order to build teams that solve problems and create remarkable experiences. Alex has 8 years of client leadership experience and brings a strong understanding of client service and account management to each project, and makes sure his clients' goals stay center-focus. He has a unique ability to anticipate problems and develop solutions quickly, while building trust with his clients and project partners.

 

Outside of the office, Alex enjoys spending his time exploring the mountains of Colorado with his wife and two dogs. Additionally, Alex is a CrossFit Level 1 trainer and coaches classes several nights per week. 

Drew Berst

Drew Berst

Executive Director - Collegiate Sports

Drew Berst is an Executive Director and oversees the Collegiate Sports, Higher Education and Healthcare practices at Dimensional Innovations. Berst lives and breathes college sports and is the single point of accountability for all... more about Drew Berst Drew Berst Drew Berst Executive Director - Collegiate Sports

Drew Berst is an Executive Director and oversees the Collegiate Sports, Higher Education and Healthcare practices at Dimensional Innovations.

Berst lives and breathes college sports and is the single point of accountability for all collegiate clients. Professionally, Berst has been working in the sports facility industry for over twelve years and has been involved in over $2 billion worth of athletic facility projects. Leading the team to over 400% revenue growth and tripling the company’s market share since 2015, he’s attributes DI’s unique, design-build approach to project delivery, master brand planning partnerships, facility graphics, branding and interactive technology experiences to his success.

Drew is also passionate about creating soothing and remarkable experiences within the healthcare field. Understanding that positive distractions and immersive environments can drastically alter how patients receive care, Berst works alongside health system executives, physicians, practitioners and medical teams to ensure each experience meets both hospital and patient expectations.

Born and raised in Kansas City and earning his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington, Berst is steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Drew is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

 
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Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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