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CommunityAmerica Credit Union
This area provides the perfect spot for fans to eat, drink and
catch the game in a comfortable spot with a great view.
Dimensional Innovations partnered with CommunityAmerica Credit Union, one of the newest partners at Arrowhead Stadium, to help activate their brand inside one of the main entrances of the stadium. The CommunityAmerica Credit Union partnership includes exclusive fan experiences for Kansas City Chiefs fans as they enter Gate F, now known as the CommunityAmerica gate.
Fans can gather in the custom-designed and built space called ‘The Huddle.’ This area provides the perfect spot for fans to eat, drink and catch the game in a comfortable spot with a great view. Fans can come and go as they please, as The Huddle is a completely open, casual and stylishly designed stopping point for fans on the move during the game.
One of the most eye-catching installments is the spiraling gate ramp, which also makes a great photo opportunity. The ramp is an ideal stop for fans who enjoy hearing KC Rumble play during halftime. The drumline traditionally fills the concourse as fans look on from above. The lights integrated into the ramp are responsive to sound and noise, lighting up in sync with the drumline’s beat, creating a truly immersive experience for fans.
This brand activation celebrates community, invites fans into a bigger experience, and reflects the core values of both the Chiefs and CommunityAmerica Credit Union.
Learn more about Branded Fan Experiences, Community Spaces, and Brand Activation.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Rick Smith
VP/ECD Experiential Design
A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith
