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Laney High School Hall of Greatness
Michael Jordan’s legacy is about more than his six championships; he forever changed the game of basketball and
continues to inspire fans everywhere to fearlessly pursue their dreams.
Dimensional Innovations collaborated with Nike to create a new athlete and fan experience honoring Michael Jordan’s basketball career that began at Laney High School. Using the inspirational story of how Jordan’s early cut from the varsity high school basketball team became the foundation of his notorious work ethic, we paid homage to Jordan with designs to inspire present and future Laney basketball players to achieve excellence. Our design and fabrication teams transformed the gym into a Hall of Greatness, featuring artifacts in vitrine displays from Jordan’s early relationship with Nike, an Air Jordan shoe display, photo exhibition, and trophies, along with environmental graphics, LHS school colors and center court Jumpman logo.
DI is honored to have been a part of creating an experience that honors his impact. Today, students from across North Carolina lace up to play on a court that reminds them of who they can become, if they believe in themselves as a young Jordan did.
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Drew Berst
Executive Director
Drew Berst is an Executive Director and oversees the Collegiate Sports and Higher Education practices at Dimensional Innovations. Berst lives and breathes college sports and is the single point of accountability for all collegiate... more about Drew Berst
Rick Smith
VP/ECD Experiential Design
A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith
