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Higher Education + Student Life

Laney High School Hall of Greatness

Jordan Jumpman Logo
 
Laney High School

Michael Jordan’s legacy is about more than his six championships; he forever changed the game of basketball and

continues to inspire fans everywhere to fearlessly pursue their dreams.

Dimensional Innovations collaborated with Nike to create a new athlete and fan experience honoring Michael Jordan’s basketball career that began at Laney High School. Using the inspirational story of how Jordan’s early cut from the varsity high school basketball team became the foundation of his notorious work ethic, we paid homage to Jordan with designs to inspire present and future Laney basketball players to achieve excellence. Our design and fabrication teams transformed the gym into a Hall of Greatness, featuring artifacts in vitrine displays from Jordan’s early relationship with Nike, an Air Jordan shoe display, photo exhibition, and trophies, along with environmental graphics, LHS school colors and center court Jumpman logo.

32,292

Career points by Michael Jordan

1988

Year the Jumpman logo was created

 

DI is honored to have been a part of creating an experience that honors his impact. Today, students from across North Carolina lace up to play on a court that reminds them of who they can become, if they believe in themselves as a young Jordan did.

 

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Drew Berst

Drew Berst

Executive Director

Drew Berst is an Executive Director and oversees the Collegiate Sports and Higher Education practices at Dimensional Innovations. Berst lives and breathes the college experience and is the single point of accountability for all... more about Drew Berst Drew Berst Drew Berst Executive Director

Drew Berst is an Executive Director and oversees the Collegiate Sports and Higher Education practices at Dimensional Innovations.

Berst lives and breathes the college experience and is the single point of accountability for all collegiate clients. Professionally, Berst has been working in the sports facility industry for over twelve years and has been involved in over $2 billion worth of athletic facility projects. Leading the team to over 400% revenue growth and tripling the company’s market share since 2015, he attributes DI’s unique, design-build approach to project delivery, master brand planning partnerships, facility graphics, branding and interactive technology experiences to his success.

Born and raised in Kansas City and earning his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington, Berst is steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Drew is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

Rick Smith

Rick Smith

VP/ECD Experiential Design

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith Rick Smith Rick Smith VP/ECD Experiential Design

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.

Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter, is on the AIGAKC Board of Directors and on the Kansas City Design Week Planning committee.

Married for over 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar and coaches his daughter’s softball team in his not-so-abundant spare time.

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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