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Russell Stover Candies
Entertainment + Retail

Russell Stover Chocolates

Setting a world record

has never been so sweet

Russell Stover is reigning in its 100th anniversary with a variety of decadent, chocolate-filled celebrations – one of which much larger than the rest, literally. Aiming to set the new world record for the largest box of chocolates, Russell Stover turned to DI to make their king-size vision an edible reality. Our team was honored to successfully create the record-breaking, oversized replica of the classic Russell Stover copper box of real, assorted chocolates. 

 

 

 

The box measures 30’ long, 15’ feet wide and nearly 2’ deep, taking a DI team of 20 over 600 hours to design, engineer, develop, assemble, de-assemble, and reassemble for its big debut inside the Kauffman Center for the Performing Arts in Kansas City, MO. 

Despite its cardboard exterior, the laminated box weighs over 2,300 lbs and held the newest world record of novelty chocolate – 5,616 pounds! We created and cut the box’s foam insert using our LSAM printer – one of the largest 3D printers in the world.

 

 

All chocolates inside the box were gifted, donated, raffled, and consumed (we happily helped out with that last one). DI was delighted to support Russell Stover in this larger-than-life quest, ultimately resulting in a sweet, sweet victory. 

Learn more about structural branding and design and 3D printing.

31’ long x 15’ wide

Measurements of the record-breaking box

5,616 lbs

Total world-record weight of chocolate, beating the previous record of 3,725 lbs.

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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