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Scheels
Entertainment + Hospitality

Scheels

Scheels offers more than sporting goods and apparel,

they provide customers a retail adventure and experience.

Dimensional Innovations worked with Scheels, a large retail store with apparel, shoes, and gear for sports and outdoor recreation, to create a 1940's Fairchild float plane to hang from their ceiling as an impressive visual. After the success of a 45-percent scale replica, DI also built multiple 75-percent scale replicas for other Scheels stores across the U.S. The DI team modeled, engineered and fabricated the float plane using proprietary products, designed to be as light possible around the internal aluminum structure. Faux painting to create water stains, oil spray, and fingerprints on the windshield add to the realistic appearance. DI also designed and built a custom interactive experience inside their Overland Park, Kansas location.

28

Scheels stores are located across 13 states

295,000 sq. ft.

Size of the Scheels in Nevada, setting the World's Largest All Sports Store record

 
Scheels
Scheels Scheels Scheels
Entertainment + Hospitality We are an Experience Design + Build + Tech firm with a 30-yr. track record of creating immersive + engaging experiences for our clients and their audiences.
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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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