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Wilson Sporting Goods Headquarters

Wilson Sporting Goods Logo
 
Wilson Sporting Goods Headquarters

Homage to Wilson’s mission of creating sports equipment that

allows athletes everywhere to reach their true potential

After almost two decades in their previous building near O’Hare International Airport, Wilson Sporting Goods moved their headquarters to downtown Chicago. The new 90,000-square-foot space in One Prudential Plaza spans two floors with an open staircase in the center. The space is broken up into “neighborhoods” that feature a variety of sports-focused theming, touching on many of the products Wilson has created in their 100+ year history. The textures and elements used through the building—everywhere from open, collaborative areas to individual conference rooms—enhances the brand and elevates the employee experience, encouraging them to move, work, play, and experiment.

1913

Year that Wilson Sports Goods was established.

90,000+

Total square feet of Wilson Sporting Goods' headquarters.

 

Images of athletes formed out of golf tees populate one wall; “Game On” is spelled out large scale in two-toned whistles on another. A floor-to-ceiling installation of layered sports equipment—tennis rackets, softballs, golf tees, and more—next to the open stairway, and the neon Wilson logo paired with a huge, 3-D "W" in the entrance are "wow-moments" that create landmarks within the space.

Wilson also gives a nod to their 400 employees with a wall of personalized baseball cards, each card featuring a different employee. This way of calling out their “All Stars” gives employees a sense of pride in their team and increases the company’s likelihood of retaining their M.V.P.s.

Gensler, a major design and architecture firm, designed the new space and brought DI to the project in a design-assist and fabrication role.

 

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Brandon Kuzara

Brandon Kuzara

Corporate Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara Brandon Kuzara Brandon Kuzara Corporate Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to approach each partnership with a specific emphasis on establishing long-term relationships for the betterment of all parties. He constantly works to align capabilities and client needs to identify key areas of opportunities for sustainable success.

As Corporate Account Director at DI, Brandon’s current focus is collaborating with firms to elevate their spaces into modern, branded environments that make lasting impressions with their employees, visitors, and clients alike. 

Brandon graduated from the University of Kansas in 2013 with a BS in Marketing. Outside of the DI office, when not working to create remarkable experiences for his clients, Brandon can often be found at his favorite sports experience - watching the Kansas Jayhawks play at Allen Fieldhouse.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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