Skip Navigation
Home Work Insights Capabilities DI Products About
 
 
Wilson Sporting Goods Headquarters
Corporate

Wilson Sporting Goods Headquarters

Homage to Wilson’s mission of creating sports equipment that

allows athletes everywhere to reach their true potential

After almost two decades in their previous building near O’Hare International Airport, Wilson Sporting Goods moved their headquarters to downtown Chicago. The new 90,000-square-foot space in One Prudential Plaza spans two floors with an open staircase in the center. The space is broken up into “neighborhoods” that feature a variety of sports-focused theming, touching on many of the products Wilson has created in their 100+ year history. The textures and elements used through the building—everywhere from open, collaborative areas to individual conference rooms—enhances the brand and elevates the employee experience, encouraging them to move, work, play, and experiment.

1913

Year that Wilson Sports Goods was established

90,000+

Total square feet of Wilson Sporting Goods' headquarters

 

Images of athletes formed out of golf tees populate one wall; “Game On” is spelled out large scale in two-toned whistles on another. A floor-to-ceiling installation of layered sports equipment—tennis rackets, softballs, golf tees, and more—next to the open stairway, and the neon Wilson logo paired with a huge, 3-D "W" in the entrance are "wow-moments" that create landmarks within the space.

Wilson also gives a nod to their 400 employees with a wall of personalized baseball cards, each card featuring a different employee. This way of calling out their “All Stars” gives employees a sense of pride in their team and increases the company’s likelihood of retaining their M.V.P.s.

Gensler, a major design and architecture firm, designed the new space and brought DI to the project in a design-assist and fabrication role.

 

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

Get in Touch
Brandon Kuzara

Brandon Kuzara

Corporate and Healthcare Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara Brandon Kuzara Brandon Kuzara Corporate and Healthcare Account Director

Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to approach each partnership with a specific emphasis on establishing long-term relationships for the betterment of all parties. He constantly works to align capabilities and client needs to identify key areas of opportunities for sustainable success.

As Corporate and Healthcare Account Director, Brandon’s focus is two-fold: collaborating with firms to elevate their spaces into modern, branded environments that make lasting impressions with their employees, visitors, and clients; and working with healthcare facilities to help create engaging and soothing environments that promote positive distractions and health-focused benefits.

Brandon graduated from the University of Kansas in 2013 with a BS in Marketing. Outside of the DI office, when not working to create remarkable experiences for his clients, Brandon can often be found at his favorite sports experience - watching the Kansas Jayhawks play at Allen Fieldhouse.

Chad Hutson

Chad Hutson

Chief Strategy Officer

Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson Chad Hutson Chad Hutson Chief Strategy Officer

Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most recognized brands and entertainers in the world.

At Dimensional Innovations, Chad serves as Chief Strategy Officer, where he works across the experience design, build and technology team’s multiple practice areas to bolster digital innovation within physical spaces for its diverse clientele.

Formerly, as co-founder and CEO of specialized creative agency Leviathan, Chad led overall operations, business development and strategy for the organization, which was acquired by digital consultancy Envoy in 2017. His efforts fostered client relationships with Nike, Disney, Amazon, T-Mobile, FedEx, Universal, McDonald’s and Airbus among others, as well as recognition for the agency’s work by Wired, Fast Company, Forbes, Communication Arts, the FWA, Event Marketer, the One Show and more.

Prior to Leviathan, Chad co-founded and led digital agency eatdrink in 2002; managed creative technology projects for experiential marketing firm MC2; and handled operations for audiovisual company Soundelux Showorks; all of which helped shape a balance of leading both business and creative initiatives across a span of multiple decades.

 
Back to Top
Subscribe
Close

Get in Touch with Us

Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Close

REMARKABLE EXPERIENCES IN YOUR INBOX

Subscribe for future Dimensional Innovations communications and insights.