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Wilson Sporting Goods Headquarters

Wilson Sporting Goods Logo
 
Wilson Sporting Goods Headquarters

Homage to Wilson’s mission of creating sports equipment that

allows athletes everywhere to reach their true potential

After almost two decades in their previous building near O’Hare International Airport, Wilson Sporting Goods moved their headquarters to downtown Chicago. The new 90,000-square-foot space in One Prudential Plaza spans two floors with an open staircase in the center. The space is broken up into “neighborhoods” that feature a variety of sports-focused theming, touching on many of the products Wilson has created in their 100+ year history. The textures and elements used through the building—everywhere from open, collaborative areas to individual conference rooms—enhances the brand and elevates the employee experience, encouraging them to move, work, play, and experiment.

1913

Year that Wilson Sports Goods was established.

90,000+

Total square feet of Wilson Sporting Goods' headquarters.

 

Images of athletes formed out of golf tees populate one wall; “Game On” is spelled out large scale in two-toned whistles on another. A floor-to-ceiling installation of layered sports equipment—tennis rackets, softballs, golf tees, and more—next to the open stairway, and the neon Wilson logo paired with a huge, 3-D "W" in the entrance are "wow-moments" that create landmarks within the space.

Wilson also gives a nod to their 400 employees with a wall of personalized baseball cards, each card featuring a different employee. This way of calling out their “All Stars” gives employees a sense of pride in their team and increases the company’s likelihood of retaining their M.V.P.s.

Gensler, a major design and architecture firm, designed the new space and brought DI to the project in a design-assist and fabrication role.

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Eric Buckels

Eric Buckels

Senior Client Development Representative

 
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