Close Overlay
“
What differentiated DI was its focus on understanding our fans' concerns about the pandemic
while creating a vision to preserve Memorial Stadium's game-day experience."
Jim Sterk, Athletic Director, University of Missouri
How do you create a strategy for game day that addresses fan safety, while preserving the excitement and experience of a football season? Leveraging data from an extensive survey of sports fans and our experiential expertise, we collaborated with the University of Missouri Athletics to go above and beyond the established safety guidelines to create a game day system tailored directly to the fears and concerns of the end-user.
4
comprehensive surveys performed to gather enough data to make informed decisions.
6
primary areas of planning included location activity, level of fan concern, risk factors and solutions for physical, messaging and process needs.
Building on the insight from four fan sentiment surveys sent over a period five months, we developed an overview of critical initiates required to move the needle for in-person event attendance. That report became the companion to a vulnerability matrix, or the formal measurement of the stadium’s high-risk areas, to dictate action. This comprehensive approach then produced a system of physical, process and messaging changes to prepare for game day, mapping the fan journey against a zoning and seating system to help maintain safety procedures and provide equal access to amenities.
Learn more about Brand Storytelling, Branded Fan Experiences, Master Facility Planning, and Signage and Wayfinding.
Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
Get in Touch
Furman University: Timmons Arena
David Booth Kansas Memorial Stadium
Drake University - Knapp Center MidAmerican Atrium
United States Air Force Academy: Falcon Stadium
University of Nebraska Osborne Legacy Complex
Big Ten Network
Oklahoma State University
University of North Carolina
Wake Forest University
Naval Academy Athletic Association
Sacred Heart University
Iowa State University: Jack Trice Stadium North End
University of Arkansas: Frank O’Mara Track and Field High Performance Center
Pittsburgh Panthers
University of Florida Athletic Association
University of Connecticut Hall of Champions
Colorado College: Ed Robson Arena
University of Michigan - Crisler Center Fan Experience
Big 12 Conference Headquarters
University of Michigan - Schembechler Hall
Kansas State Wildcats - Vanier Football Complex
Arkansas State
Kansas State Wildcats - Bill Snyder Family Stadium
Kansas State Wildcats - Basketball Training Facility
Illinois Fighting Illini
University of Kansas Jayhawks
Iowa State University: Jacobson Athletic Building
Big Ten Headquarters
Marshall Thundering Herd
Arizona Wildcats
