Brand Storytelling

Brand Storytelling at Dimensional Innovations

We are a brand storytelling agency with experience helping hundreds of clients by telling their stories in inventive ways. By collaborating with our clients, we can better understand the stories that we need to tell. Strategic storytelling is one of our specialties. How can we help you tell a story that people want to hear?

A good story starts with emotion. What do you want your audience to feel as you tell your story? Are you trying to inspire change, spark joy, teach empathy, or something else? Pinpointing the goal of your story is usually step one, and it all starts by identifying what you want people to feel. Creating a human-focused story is the best way to elicit the desired emotion.

As we get started on your project, we will develop a game plan. A strategy starts with a conversation with your company’s leaders or experts. We can interview key team members to uncover critical information about your company to include in the content.

Once we know your story, we can develop a script and storyboard for any videos, and we can schedule photoshoots to get the imagery we need for print or website brand storytelling assets. Our team can also help with the content development aspect of your brand’s story. Let us help you bring your brand’s story from just an idea to a full-fledged marketing tool.

Ways to Tell Your Story

Part of our strategy starts with coming up with the best way to showcase the story you want to tell. Our team can help provide insight on the perfect medium for your brand’s story. There are many ways to tell a brand story successfully. We can use photos, videos, the written word, or a mixture of mediums to develop your brand’s story. Narrative storytelling allows you to keep your brand messaging consistent across platforms to build your image.

In some cases, it is appropriate to choose multiple mediums for their story. When this is true, we can help you incorporate a cohesive message for each medium.

The goal of a brand story is to reveal what your brand stands for and why. As we start to tell your story, we want to focus on what you do, how you do it, why you do it, and who you do it for. Telling your story in your tone and voice is essential; we want to deliver your brand message to the world in the same way that you would.

What Makes DI Different?

The Dimensional Innovations team focuses on giving every company a face, giving the brand a more powerful voice. To help your story prompt action, we focus on how your product or service can provide value to your customers and others who haven’t discovered you just yet. Using empathy and working together, we can take your brand’s story and create a connection with others.

DI has also taken brand storytelling to an entirely different level. Larger-than-life sculptures, visual elements, and technology have all been used to tell brand stories. Check out the work we did for Hy-Vee’s headquarters in West Des Moines, Iowa. Using 20 motion-activated touch screens, we tell Hy-Vee’s story and showcase any of the employees who have been with the company for more than 40 years, historical artifacts for the company, and videos of the leadership team and founders. 

As a full-service brand storytelling firm, we are with you from start to finish. Give us a call today to get started.