Our team, in partnership with the Dallas Mavericks, JRA - Part of RWS Entertainment Group, Heritage Werks and DI Build, is proud to announce Mavs Vault, presented by ShiftKey — an immersive, public exhibition highlighting the organization’s 42-year history through never-before-seen artifacts, archival footage, merchandise, memorabilia and more. Located within the Hall of State at Fair Park at this year’s State Fair of Texas, the exhibit is open to fans now through October 23rd.
We worked in close collaboration with JRA, an attraction design company, to create an engaging experience for all who entered the vault. Heritage Werks, the Mavs heritage agency of record, that specializes in archival storytelling, helped curate the content while DI Build helped execute the implementation of the built space. The Mavericks provided strategic oversight and direction throughout the process.
Mavs Vault, located in the Hall of State, opened with a special VIP preview on September 28th, showcasing colorful displays, historically-relevant artifacts, playful interactives and unique photo opportunities. Admission into Mavs Vault is free with paid entry to the State Fair of Texas through October 23rd, 2022.
Images courtesy of the Dallas Mavericks
