Attraction Design

DI provides you with a unique approach to designing immersive experiences — one that begins with a deep understanding of your audience’s expectations, your brand goals and your operational needs. We put purpose-driven storytelling in these entertainment spaces first and foremost as we go through the creative process for your ride. Every step along the way, you’ll work closely with our cross-disciplinary interactive experience design team made up of designers, technologists, fabricators and engineers to ensure your attraction comes together seamlessly from concept to launch.  
 
Our focus is on creating emotionally resonant, multisensory and multimedia experiences that go far beyond passive entertainment. Every aspect of our themed environment design, from lighting to sound to interactivity to spatial flow, is thoughtfully conceived and integrated to maximize engagement. Our approach as an experiential design firm also emphasizes long-term value, with attractions built for repeat visits and fully adaptable for the future to ensure the guest experience is always fresh.