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Immersive Technology

Getting lost in reality is easier than ever with immersive technology, which is any technology that gives the user an extended or new reality entirely by leveraging the 360-degree space. Immersive technology includes 360 content, virtual reality (VR), augmented reality (AR), mixed reality (MR), and extended reality (XR). Immersive technology is used to make people feel like they are experiencing something spectacular, regardless of where they are in the world.

 

With the help of Dimensional Innovations, you can use this unique technology to your advantage. Creating remarkable experiences for your customers has never been easier than it is today with immersive technology.

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Types of Immersive Technology at Dimensional Innovations

There are actually a few different types of immersive technology. Below, we have broken down each technology that DI uses to help clients.

  • 360-degree photos and videos: The simplest types of immersive technology are 360-degree photos and videos. You can find 360-degree content all over social media. With 360 photos and videos, you can interact with the imagery to get a better sense of the surroundings.
  • Virtual reality: Virtual reality, commonly called VR, uses a headset that allows the user to be fully immersed in the experience without outside influences.
  • Augmented reality: Augmented reality is an immersive experience that enhances objects in a real-world environment. AR uses computer-generated perceptual information to make experiences multisensory.
  • Mixed reality: Mixed reality introduces components of AR to VR, mixing digital layers with the physical world. Mixed reality allows users to view and interact with virtual objects that are part of the real world.
  • Extended reality: Extended reality is a term that includes all of the immersive technologies we listed above.

 

Creating Immersive Experiences

At Dimensional Innovations, we are all about experimenting with different types of technology, which has led us down the path of immersive technologies like VR, AR, and more. We have incorporated immersive technology into many of our projects to take multisensory experiences to the next level.

As an immersive technology company, we can help you identify opportunities to incorporate emerging technologies into your project. It is also important to note that not all XR experiences require the use of a headset, so even highly-trafficked experiences can be enjoyed without the hassle of a headset.

With immersive experiences, you make it possible for your museum visitors to see what life was like as a soldier in WWI or take on Evel Knievel’s daring stunts. However, museums aren’t the only application for immersive technology projects.

The School of Engineering at Kansas State University installed an interactive screen at the main entrance to provide a unique first impression to all building guests. This immersive display provides visitors with an in-depth look at the eight different KSU engineering school departments, campus maps, engineering club information, and so much more, including a donor recognition feature.

The Pittsburgh Penguins are hockey superstars. With three Stanley Cups under their belts, the organization wanted to create an interactive experience that allowed guests to see the Stanley Cup regardless of who has ownership of it at any given time. To do this, we created a virtual Stanley Cup exhibit that shows each of the Cups as they were when the Penguins brought them home. These Stanley Cups are shown are large touchscreens. In total, the entire project incorporates 18 augmented reality screens.

No matter your goal, our team is excited to go on this immersive technology journey with you. As an experiential marketing firm, we are all about utilizing new technology to create unforgettable, one-of-a-kind experiences. To learn more about how our team can help your company create unique experiences with immersive technology, contact us today!

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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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