TOGETHER BY DESIGN: THE NEXT NORMAL REPORT

In 2020, we transitioned from full stadiums to empty seats and virtual fans. Balancing public concern, athlete safety, evolving research and federal guidelines, professional sports leagues pivoted quickly with procedural and structural changes to bring back the games we love.

We know we have a plan in place to finish the year strong, but are we talking enough about where we’ll be by the end of next year? Or even, five years from now?

It’s the thrill of a win, anticipation of an upset and dedication to a team that creates an audience of forever-fans. While we’ve had good success bringing back sports, we know it’s not quite the same. When the time is right and safety is guaranteed, teams should be ready to give both athletes and fans an unforgettable come back season.

Our report focuses on planning for the future in a way that addresses the now and lays the foundation for what is to come.