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TOGETHER BY DESIGN: THE NEXT NORMAL REPORT

In 2020, we transitioned from full stadiums to empty seats and virtual fans. Balancing public concern, athlete safety, evolving research and federal guidelines, professional sports leagues pivoted quickly with procedural and structural changes to bring back the games we love.

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In 2020, we transitioned from full stadiums to empty seats and virtual fans. Balancing public concern, athlete safety, evolving research and federal guidelines, professional sports leagues pivoted quickly with procedural and structural changes to bring back the games we love.

We know we have a plan in place to finish the year strong, but are we talking enough about where we’ll be by the end of next year? Or even, five years from now?

It’s the thrill of a win, anticipation of an upset and dedication to a team that creates an audience of forever-fans. While we’ve had good success bringing back sports, we know it’s not quite the same. When the time is right and safety is guaranteed, teams should be ready to give both athletes and fans an unforgettable come back season.

Our report focuses on planning for the future in a way that addresses the now and lays the foundation for what is to come.

Justin Wood

Justin Wood linkedin

Principal / Sports Practice Director

Justin feeds his passion for developing matchless, engaging experiences for clients by focusing on dynamic environments primarily in the sports and entertainment industries.

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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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