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Experience Design

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Brand Activation

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Content Creation

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Innovation Lab

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Immersive Tech

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Fabrication + Install

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FUELING TOMORROW’S IDEAS.

TURNING RESEARCH AND DEVELOPMENT INTO TANGIBLE EXPERIENCES.

The Innovation Lab is where creativity and technology converge. This multidisciplinary team of designers, technologists, fabricators and engineers is constantly exploring what’s next in experience design. From cutting-edge software to advanced materials and fabrication techniques, "The Lab" ensures that DI is always pushing the boundaries of what's possible.

 
Raiders Tower

MORE THAN A THINK TANK

The Lab turns concepts into reality. We prototype, test, and refine each idea—often embracing the unconventional to deliver innovative, industry-shaping solutions. Whether we're developing new concepts, building mock-ups, or crafting fabrication strategies, the Lab works hand-in-hand with DI's design and build teams to turn visionary ideas into remarkable realities.

30+

years of creating remarkable experiences for our clients.

140,000

sq. ft. of design + build + tech + innovation space.

 
The Lab sign
fabrication machine

WHERE YOUR VISION MEETS OUR BORDERLESS MINDSET

Our disciplines include everything from high-touch, custom technology software to exterior building signage, campus-wide wayfinding, large-scale artistic branding structures, graphic printing, and educational and historic exhibit displays. The Lab ensures we constantly innovate across production, technology, and design and use design thinking and rapid prototyping to de-risk client investments while solving complex problems.

We have a borderless mindset that demands us to do whatever it takes to create experiences our partners and their audiences have not even imagined yet.

Areas of Expertise

  • Digital Fabrication
  • Robotics in Fabrication
  • 3D Printing, Large Scale 3D Printing
  • 3D Scanning / Digitization
  • Photogrammetry
  • Computational Design
  • Parametric Design Strategies
  • Generative Design Strategies
  • Visitor Experiential Analytics, Tracking Sensor Integration
  • Hardware / Software / Microcontroller Integration with Physical Objects
  • A/V + Lighting System Design / Prototyping
  • PLC + Motion Control Programming
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Get in Touch with Us

Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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