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Our philosophy is that there are two major “ingredients” that make a live sporting event unique and give it a competitive advantage over other entertainment options: the players and the fans.

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Our philosophy is that there are two major “ingredients” that make a live sporting event unique and give it a competitive advantage over other entertainment options: the players and the fans. Our clients focus on the players and competition, but it’s our job to understand the fans. Using fan data, we’re creating individual institution and nation-wide analysis to guide immediate and long-term fan engagement and campus strategies.


In connection with a nationwide survey, DI partnered with the Athletic Department at the University of Missouri to define and identify a sample of accounts representative of the broader Mizzou Football fanbase. Survey responses gathered from this group then dictated a full health-smart experiences report outlining a fan journey map, separation zones, capacity goals, solutions and future executions.

This partnership fueled an opportunity to leverage fan insight against experience expertise to propose a path forward post-Covid. If you’re interested in performing an audit at your institution, reach out to our team at

Download Mizzou's Health Smart Experience Audit Report


To discuss the nationwide findings, Drew Berst (Collegiate Sports Practice Director, DI) joined Kevin Boully (Senior Litigation Consultant, Persuasion Strategies) and NACDA to discuss the first and second round findings.

These sessions examined why independent, surveying experts are vital for understanding human needs and determining the right steps to help bring back live events. By conducting multiple surveys over time, we were able to understand what fans are truly concerned about. With that baseline of information, our team discussed how our approach to fan experiences can be more smart and thoughtful in the adjustments we make to live events, while minimizing the negative impact on the competitive advantages live events offer.

Understanding Fan Fears: Is this a revolution or an adjustment?

Understanding Fan Fears: How have they evolved over the last two months?


Now armed with survey knowledge, our clients are starting to acknowledge and speak to the true fears and concerns of their attendees, and plan for low-cost, temporary/semi-permanent, layered solutions that address concerns and abide by required guidelines. Following this layered approach allows for solutions to be altered or removed as sentiments and risks change. Please contact us if you would be interested in participating in our fan research effort for free, or would like to learn more about our findings and solutions.

Drew Berst

Drew Berst

Practice Director - Collegiate Sports

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