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Ash Grove Cement Company

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Ash Grove

Cementing their place

as a top corporate and visitor experience

Ash Grove is one of the leaders in cement located throughout the mid-west and western United States. With over 100 years of experience and history to showcase, they needed an improved way to make a first impression in their corporate office. Featuring a mixture of physical displays and interactive touchscreens, the refreshed lobby pays homage to the importance of cement and Ash Grove’s extensive reach across the country. One of the largest additions to the space was the interactive screens featuring a variety of unique content—including an interactive timeline, map, and a digital, 3-D model displaying the process of creating cement.

 

With the separation between the first-floor lobby and the third-floor reception desk, signage and wall graphics were added to guide visitors to the correct location. A large-scale, dimensional Ash Grove logo instantly creates a sense of place. Walls have been treated with a form of cement produced by Ash Grove, elevating them to showcase the company’s work. The stairwell’s wall graphics feature images of the plants and the molecular diagrams of the materials they work with.

 

Physical displays include artifacts dating back to the World’s Fair, examples of each of the materials required to create cement, and tools of the trade. Having these items on display gives instant recognition and familiarity to those employees visiting from off-site and are educational for new visitors.

 

These installations act as a source of pride for current employees—allowing them to pin-point their own place of work; as a recruitment tool for potential employees—showing all the incredible work Ash Grove is doing across the country; and as a space for visitors to learn about the brand and their mission.

 

Dimensional Innovations was pleased to partner with Centric Projects and MC Realty on this project.

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Michele Vance

Michele Vance

Chief Client Officer

Michele has strived to create remarkable brand, client and employee experiences for more than 25 years. As a client-focused leader, Michele ensures interaction with DI from the go-to-market approach through subsequent project... more about Michele Vance Michele Vance Michele Vance Chief Client Officer

Michele has strived to create remarkable brand, client and employee experiences for more than 25 years. As a client-focused leader, Michele ensures interaction with DI from the go-to-market approach through subsequent project engagement adds value and exceeds expectations. 

 

Michele’s unique ability to ask the right questions and collaborate cross-functionally ensures that all stakeholder needs are considered from the very start of a project.  She blends her business acumen as a Fortune 1000 leader with her background as an editorial writer and news reporter to deliver compelling and measurable outcomes.  Michele understands the power of storytelling and the impact it adds throughout an experience.  She also knows the importance of delivering ROI and she can be counted on to ensure client projects are set up for success, right from the start.

 

Michele has led business development, marketing and client success teams in the retail, technology and services sectors.  Prior to joining DI, she was the president of a customer experience (CX) measurement provider.  She is a founding member of the Kansas City Revenue Collective, and serves on the Marketing Board of Directors within the KU School of Business.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.