Ash Grove Cement Company
Cementing their place
as a top corporate and visitor experience
Ash Grove is one of the leaders in cement located throughout the mid-west and western United States. With over 100 years of experience and history to showcase, they needed an improved way to make a first impression in their corporate office. Featuring a mixture of physical displays and interactive touchscreens, the refreshed lobby pays homage to the importance of cement and Ash Grove’s extensive reach across the country. One of the largest additions to the space was the interactive screens featuring a variety of unique content—including an interactive timeline, map, and a digital, 3-D model displaying the process of creating cement.
With the separation between the first-floor lobby and the third-floor reception desk, signage and wall graphics were added to guide visitors to the correct location. A large-scale, dimensional Ash Grove logo instantly creates a sense of place. Walls have been treated with a form of cement produced by Ash Grove, elevating them to showcase the company’s work. The stairwell’s wall graphics feature images of the plants and the molecular diagrams of the materials they work with.
Physical displays include artifacts dating back to the World’s Fair, examples of each of the materials required to create cement, and tools of the trade. Having these items on display gives instant recognition and familiarity to those employees visiting from off-site and are educational for new visitors.
These installations act as a source of pride for current employees—allowing them to pin-point their own place of work; as a recruitment tool for potential employees—showing all the incredible work Ash Grove is doing across the country; and as a space for visitors to learn about the brand and their mission.
Dimensional Innovations was pleased to partner with Centric Projects and MC Realty on this project.
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Brandon Kuzara
Corporate and Healthcare Account Director
Brandon has over seven years of Client Success, Account Management, and Business Development experience working within various industries alongside countless clients. With a unique background that spans multiple roles, Brandon tries to... more about Brandon Kuzara
Chad Hutson
Chief Strategy Officer
Chad Hutson has forged a notable career leading teams of creative & technology professionals, building the trust of clients & partners, and helping to transform physical spaces into exceptional experiences for some of the most... more about Chad Hutson