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At the intersection of

Fitness + Technology

Health House, a local rowing studio, was looking for a higher level of customization and an improved solution for members to track their performance. Our innovation and technology teams built them an entirely new computer with an integrated LCD touchscreen interface that not only tracked users' workouts, it also sent an emailed summary to the user along with stats noting improvements from previous workouts. The rowing studio is accompanied by a 58-foot by 8-foot video wall that displays animation and computer-generated images, simulating the rowers on the machines actually being on the water. The wall interacts with the class using information that is received live from the rowing machines, motivating the participants to give their all.

 

Lighting was added under the water tank of the rowers that reflects the intensity of the workout during class. As the instructor leads the session, they can see at a glance who is working hard and who needs personalized encouragement based on the vibrancy of the blue lights. A light blue light slowly builds to bright blue as the stroke rate increases; a white light signifies that the stroke rate is too fast.

 

The 4,800-square-foot space was designed by architect KEM Studio, and we were proud to partner with Health House to develop customized digital technology to enhance the workout experience at their new location in the Prairie Village Shops in Prairie Village, Kansas. 

 

 

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

Ashley Elliott

Ashley Elliott

Associate Account Director

Ashley values meaningful relationships and the importance of positive experiences.  She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always... more about Ashley Elliott Ashley Elliott Ashley Elliott Associate Account Director

Ashley values meaningful relationships and the importance of positive experiences.  She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always up for a challenge and drives business efforts in several verticals which include: transit, cultural, healthcare, entertainment, retail and strategic partnerships.

 

Ashley loves to be outside on long walks with her dog, Murphy, trying out new recipes, playing tennis and cheering on the Jayhawks with her family and friends. Ashley graduated from the University of Kansas with a Bachelor’s Degree from the School of Journalism in Strategic Communications with a Business Minor.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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