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Orlando City Soccer Club

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Orlando City Soccer Club

Our fans’ experience in our stadium is at the core of everything we do throughout all phases of this project.

We partnered with Dimensional Innovations because of their vast experience and ability to keep our fans and partners top of mind through the design process of these crucial areas for fans.

Rob Parker, VP of Corporate Partnerships, Orlando City SC

When Orlando City SC constructed their first new dedicated stadium, they brought DI in to energize the overall fan experience though sponsor activated spaces that seamlessly blend within the new space. DI created a comprehensive sponsorship master plan that included a theming and graphic storytelling approach that creates value for the team brand, as well as the sponsor brands. By working closely with both the team and sponsors, DI led the design, fabrication, and installation process. Our team worked on three areas of the stadium; Walt Disney World Gate, located on the southeast corner of the stadium; the Audi club space, a high-end, all-inclusive club located on the suite level; and the MetroPCS Corner in the southwest corner of the bowl.

2015

Orlando City SC was the 21st franchise that joined the MLS

25,500

Capacity of Exploria Stadium, Orlando City Sporting Club's home stadium

 

For Walt Disney World, the main sponsor, it was all about presence. A giant LED display atop stylized golden columns greets all fans at the main entrance, crowned with classics, Mickey and Minnie, in soccer attire. Custom-designed illuminated poster cases show current and coming movies and theme park attractions. Inside, a 30-foot texturized MLS-style scarf spans the seating area, showcasing Disney and Orlando City co-branding.

For MetroPCS, the focus was on their products and the fan experience. Luxury USB-enabled seats were designed for four lucky fans to win each game through social media and direct marketing campaigns. Phone charging ports and dynamic product display carts keep fans updated with new products, and keep mobile devices powered up without missing a play.

For Audi, it was about the club house experience. DI designed a first-class, yet casual, experience, including a custom light fixture that abstracted the Audi logo, and automotive carbon fiber wall coverings.

DI was pleased to work with the stadium architect, Populous, and ICON Venue Group, who worked as the owner’s representative for Orlando City SC.

 

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Justin Wood

Justin Wood

Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director. Justin feeds his passion... more about Justin Wood Justin Wood Justin Wood Principal / Sports Practice Director

With nearly 20 years experience in communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of experience to Dimensional Innovations as the Sports Practice Director.

Justin feeds his passion for developing matchless, engaging experiences for clients by focusing on dynamic environments primarily in the sports and entertainment industries. For the last five years, Justin has led the charge on building DI’s sports portfolio through developing sponsorship activations, halls of fame and branding experiences.

His leadership in projects help sports brands improve the fan experience by connecting their story to the interactive and physical environments. With over fifteen years of experience at DI, Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops.  Justin was named as an SBJ Power Player in 2020.

Rick Smith

Rick Smith

Executive Creative Director

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith Rick Smith Rick Smith Executive Creative Director

A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.

Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter, is on the AIGAKC Board of Directors and on the Kansas City Design Week Planning committee.

Married for over 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar and coaches his daughter’s softball team in his not-so-abundant spare time.

 
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