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University of Missouri
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University of Missouri Athletics

Recruits, fans, staff, visitors, and donors come to this complex and see this board when they walk in.

It's a WOW factor. It is very important to us to have this board in our facility.

Mark Alnutt, Associate Athletic Director, University of Missouri

After having multiple architects work on the Mizzou Athletics Training Complex (MATC) at the University of Missouri, the building had a very disconnected graphic look. Dimensional Innovations and Populous were hired on to graphically unify the building, from the way trophies were displayed, to All American representation, to displaying current team rosters for all of Mizzou’s sports teams. The most interesting piece of the project was the lobby renovation that opened up the lobby space and features a singular grade trophy case and the interactive Total Athlete Wall.

15 Feet

Comprised of eight tiled monitors with a single touch foil covering

21

School sports have their stories showcased as part of the interactive database

 

The Total Athlete touch screen has been used as a recruiting experience as well as an informational database for current MU athletes, visitors, and donors. Comprised of eight tiled monitors with a single touch foil covering, the experience stretches 15 feet and uses a rich, interactive database to tell the story of all 21 school sports. Visitors are greeted with a life-size, pacing (and roaring) animated tiger that engages the user via proximity sensors.

The wall and improved building graphics and displays serve as a comprehensive recruiting tool that appeals to prospective students with a dynamic, evolving message. It also engages student athletes deeper in MU Athletics, highlights the school’s achievements for visitors and donors and, overall, gives the entire building an unbeatable “wow” factor.

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional... more about Eric Buckels Eric Buckels Eric Buckels Associate Account Director

As an Associate Account Director, Eric’s primary focus lies in actively listening to and comprehending his clients’ requirements, enabling him to guide proficient teams that excel in problem-solving and crafting exceptional experiences within DI's sports and higher education practices. Eric possesses a distinctive talent for anticipating issues and swiftly devising solutions while cultivating trust among his clients and project collaborators.

With a wealth of experience spanning diverse project types encompassing sports heritage, experiential branding, immersive technology, sponsorship activation, recruitment and retention strategies, Eric brings a comprehensive approach to guiding clients seamlessly through every phase of their projects. Each successful project has enriched his ability to create impactful and innovative solutions tailored to the ever-evolving landscape of sports and higher education experiences.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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