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Generative Art

From the Innovation Lab: Transforming Spaces with Generative Art (Part 2)

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In my last blog post, I introduced you to the world of generative art and hopefully helped put some bounds around this idea so we can better understand it and the applications it can be utilized in.

Today, I’ll talk through a handful of DI projects that incorporate these techniques and how they helped add a dynamic effect to the space.

Coloring Wall

Cleveland Clinic Children’s Hospital

The piece we created for the Cleveland Clinic Children’s Hospital is a motion-reactive installation that simulates the fluid dynamics of paint. Danish designer and artist Per Arnoldi had established a visual language and palette for the space, which we used to create a very calming and beautiful addition to the hospital’s waiting room space.

As viewers pass by the piece, they’ll notice that their motion is manipulating the piece. The motion of their hands seems to stir the paint, mixing the colors and creating wonderful swirls of red, yellow and blue. A Microsoft Kinect serves as the interface for this piece. The Kinect gives us real-time information about the position and motion of human bodies in a space, which we can directly tie into the application’s functionality.

Interactive Wall

Connecticut Children’s Medical Center

LED Wall for Dialysis Center 

For the Connecticut Children’s Medical Center, we installed a 20’ wide by 8’ tall LED wall that shows a landscape that changes throughout the year according to the season. As people walk by the wall, the elements in the scene are drawn to their presence. Butterflies flock towards them, leaves and snow stir around them and summer stars swirl around them. This piece was to grant children in this space a tiny bit of control in the midst of an environment where they have very little control. This magical power to influence the elements on screen acts as a way to soften and beautify what can be a cold and scary hospital environment.

Coloring Wall

DI Coloring Book

Our coloring book application builds off the success of other motion-driven generative art pieces. This application invites viewers to color in a black and white coloring book page simply by moving their hands. It leverages the easily understood concept of the coloring book and layers in animation and interaction to create a fun and engaging artwork.

Clients can upload their own artwork to be included in the piece, providing an easy way to keep the installation fresh and new.

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There are myriad opportunities to add beautiful and engaging artworks to spaces. Generative artwork can breathe new life into unused or underutilized displays you may already own. It can also serve as a mode or idle state of a more functional installation. It can also be a completely immersive full-room experience. These concepts can scale to meet any level of opportunity.

I’d love to talk with you about how generative art might fit into the mix of your project!

Generative Art provides endless opportunities to engage your audience. We would enjoy talking to you about how this feature could be integrated into your next project. 

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Chris Riebschlager

Chris Riebschlager linkedin

Director of Creative Technology

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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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