Texas A&M University: Mays Business School

Solution: Texas A&M’s business school includes two distinct buildings, each serving a unique purpose. The new Roberts Building, designed for upperclassmen, executive meetings and events, was built with a sleek, modern aesthetic. The Wehner Building, a 1990s structure primarily for undergraduate students, was dark and outdated, with architectural elements that clashed with the Roberts Building’s design. 

Without major renovations to the Wehner Building, DI’s approach began with an extensive interior facelift. Recognizing the challenges of working with an older structure, DI modernized the space by selectively installing new drywall to create a clean surface then applying finishes that complimented the Roberts Building. 

Telling the Story of Tradition and Growth

To meet the university’s desire for cohesive branding, DI replaced the existing, inconsistent donor and alumni recognition elements with thoughtfully designed installations. Over 3,000 donor plaques, previously scattered throughout the older building, were consolidated into displays that not only honored contributors but also reinforced the core values of the business school. 

One of the most iconic design elements stemmed from the Century Tree, an infamous giant oak tree on campus. Drawing inspiration from this 100-year-old tree, DI incorporated leaf motifs and abstract tree canopy patterns throughout the buildings, symbolizing growth and the tree’s influence. The leaf art installation is a metaphorical design that not only ties the two buildings together but also resonates with the university’s community. 

Bringing Stories to Life Through Design

The blending of two buildings extends beyond aesthetics to include visual storytelling. In the Roberts Building, DI added portraits of Lowry and Peggy Mays, the business school’s namesakes. What were once traditional framed photographs became sketches integrated directly onto the walls, elevating the building’s modern design. 

Meanwhile, DI elevated the much-loved “Howdy!” welcome desk in Wehner and created its partner in the Roberts building, tying the culture and aesthetic of both. “Howdy” is how students greet one another — and especially campus visitors. The origins of this tradition are unknown, but it is one that Aggies proudly continue.

Through storytelling and design, Dimensional Innovations transformed the Mays Business School into a cohesive environment that attracts prospective students, strengthens alumni pride and inspires current students. From the modernized Wehner Building to the state-of-the-art Roberts Building, DI’s approach captured every detail to reflect Texas A&M’s Aggie spirit.