University of Nebraska Medical Center

Crafting the Solution: DI worked closely with UNMC leadership, including the Chancellor’s Office, to build a strategic narrative framework that honored the university’s past while looking toward its future. That vision guided the design of a layered, three-floor experience that evolves as visitors move through the space. 

The first floor, a high-traffic area, introduces visitors to UNMC’s mission and milestones through large-scale digital displays and graphic storytelling. These visually arresting moments were designed to immediately capture attention, acting as an open invitation to explore the space further.

On the second floor, the exhibit shifts into a deeper and more immersive experience. Visitors encounter Civil War-era surgical tools, period medical instruments and a fully recreated 1870s dental office. These tactile, dimensional stories are supported by digital portals that give access to rare materials and interactive content—allowing guests to engage with UNMC’s history in personal and meaningful ways.

The third floor brings the experience to an executive level, showcasing rare books, medical texts and other archival treasures in museum-quality cases engineered for both preservation and flexibility. These displays were designed with university leadership in mind, offering a dignified and refined space for hosting guests, dignitaries and donors.

From early planning through final installation, DI supported UNMC’s fundraising goals by producing high-fidelity renderings and pitch materials that helped secure major donor investment. The end result is a flexible, future-proof experience that celebrates the University of Nebraska Medical Center’s legacy while supporting its ongoing mission of education and research.