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Helzberg Diamonds
Going from diamond to "I Do" through
strategic, digital touchpoints in an immersive, mapped customer journey
Helzberg Diamonds—the national retail jewelry chain with a history of high-quality selection and service—knew that in order to appeal to a new, younger audience, they needed to update their in-store experience. Bringing on the DI team to integrate seamless technology into the sales process was the beginning of a partnership that ended in a one-of-a-kind experience for customers in search of the perfect diamond. Using augmented reality (AR) technology, The Helzberg Virtual Ring Experience invites guests to virtually “try on” over 100 ring styles in multiple viewing angles by placing their left hand on a custom designed palm rest with motion-tracking sensors.
This interactive hands-on approach is new to the jewelry industry, and pushes the limitations of AR technology. Requiring a fully custom and completely integrated solution, the development of this experience was challenging as the AR technology had be to refined to tightly “fit” the ring onto the user’s finger. Using rapid prototyping technology, the palm rest was then carefully modeled and tested to address ergonomics, while tracking AR data in real time.
Learn more about immersive technology, sales and retail centers, and retail experiences.
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley
Ashley Elliott
Practice Manager
Ashley values meaningful relationships and the importance of positive experiences. She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always... more about Ashley Elliott
