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Evel Knievel Museum
Don't just appreciate Evel Knievel,
Jump on a bike and become him
With audiences actively seeking experiences that are ownable and authentic, companies are inherently held to a higher standard of storytelling. Mike Patterson, owner of the Historic Harley-Davidson Topeka dealership, enlisted the help of Dimensional Innovations for the design and build of this historic museum to create an “experience where people not only learned about Evel, but understood how he lived."
Combining expert storytelling and technology, we set out to create a 4D virtual reality daredevil jump and interactive displays to bring the true Evel Knievel legacy to life. In order to develop an authentic VR experience, our innovation team replicated one of Evel’s greatest stunts: a high-speed and heart-stopping motorcycle ramp jump over a barricade of 16 police vehicles.
Combining 360-degree-captured video of Doug Danger with a VR headset and a replica 1974 Enduro Harley, rumble technology, and wind machines, we successfully made it possible for Evel Knievel fans to not just learn about Evel, but become him.
In addition to the VR jump experience and injury-explorer interactive displays, this fan museum exhibits six of Knievel’s bikes, more than a dozen of his original leather costumes, helmets, fan letters, X-Rays, photos, and Knievel’s custom-built 1974 Mack Truck “Big Red.”
#5
On USA Today's Reader's Choice for Top 10 Best New Attractions in 2017.
THEA Award
Received THEA Award for Outstanding Achievement in the Museum, Limited Budget category.
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Spencer Farley
Account Director
Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley
