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Evel Knievel Museum

Evel Knievel Museum Logo
 

Don't just appreciate Evel Knievel,

Jump on a bike and become him

With audiences actively seeking experiences that are ownable and authentic, companies are inherently held to a higher standard of storytelling. Mike Patterson, owner of the Historic Harley-Davidson Topeka dealership, enlisted the help of Dimensional Innovations for the design and build of this historic museum to create an “experience where people not only learned about Evel, but understood how he lived."

100,000

visitors each year to the Evel Knievel Museum.

16

police cars were used in a stunt to recreate Evel Knievel's greatest jump.

 

Combining expert storytelling and technology, we set out to create a 4D virtual reality daredevil jump and interactive displays to bring the true Evel Knievel legacy to life. In order to develop an authentic VR experience, our innovation team replicated one of Evel’s greatest stunts: a high-speed and heart-stopping motorcycle ramp jump over a barricade of 16 police vehicles.

Combining 360-degree-captured video of Doug Danger with a VR headset and a replica 1974 Enduro Harley, rumble technology, and wind machines, we successfully made it possible for Evel Knievel fans to not just learn about Evel, but become him.

In addition to the VR jump experience and injury-explorer interactive displays, this fan museum exhibits six of Knievel’s bikes, more than a dozen of his original leather costumes, helmets, fan letters, X-Rays, photos, and Knievel’s custom-built 1974 Mack Truck “Big Red.”

#5

On USA Today's Reader's Choice for Top 10 Best New Attractions in 2017.

THEA Award

Received THEA Award for Outstanding Achievement in the Museum, Limited Budget category.

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

 

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

 

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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