Evel Knievel Museum

Solution: At the heart of the museum is a 4D virtual reality jump and a series of interactive displays designed to make Evel’s legacy feel vivid and immediate. To make the VR experience as authentic as possible, DI’s innovation team re-created one of Evel’s most iconic stunts: a high-speed motorcycle jump over a barricade of 16 police vehicles.

Using 360-degree video footage of Doug Danger, paired with a VR headset, a replica 1974 Enduro Harley, rumble effects and wind machines, DI created an experience that lets fans do more than watch Evel’s story unfold — they can feel like they’re living it. The museum also contains injury-explorer interactives and a remarkable collection of artifacts, including six of Knievel’s bikes, more than a dozen original leather costumes, helmets, fan letters, X-rays, photos and his custom-built 1974 Mack Truck, “Big Red.”