Skip Navigation
Home Work Insights Capabilities DI Products About
 
 
Entertainment + Retail

Evel Knievel Museum

Evel Knievel Museum Logo
 

Don't just appreciate Evel Knievel,

Jump on a bike and become him

With audiences actively seeking experiences that are ownable and authentic, companies are inherently held to a higher standard of storytelling. Mike Patterson, owner of the Historic Harley-Davidson Topeka dealership, enlisted the help of Dimensional Innovations for the design and build of this historic museum to create an “experience where people not only learned about Evel, but understood how he lived."

100,000

visitors each year to the Evel Knievel Museum.

16

police cars were used in a stunt to recreate Evel Knievel's greatest jump.

 

Combining expert storytelling and technology, we set out to create a 4D virtual reality daredevil jump and interactive displays to bring the true Evel Knievel legacy to life. In order to develop an authentic VR experience, our innovation team replicated one of Evel’s greatest stunts: a high-speed and heart-stopping motorcycle ramp jump over a barricade of 16 police vehicles.

Combining 360-degree-captured video of Doug Danger with a VR headset and a replica 1974 Enduro Harley, rumble technology, and wind machines, we successfully made it possible for Evel Knievel fans to not just learn about Evel, but become him.

In addition to the VR jump experience and injury-explorer interactive displays, this fan museum exhibits six of Knievel’s bikes, more than a dozen of his original leather costumes, helmets, fan letters, X-Rays, photos, and Knievel’s custom-built 1974 Mack Truck “Big Red.”

#5

On USA Today's Reader's Choice for Top 10 Best New Attractions in 2017.

THEA Award

Received THEA Award for Outstanding Achievement in the Museum, Limited Budget category.

 

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

Get in Touch
Spencer Farley

Spencer Farley

Practice Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
Back to Top
Subscribe
Close

Get in Touch with Us

Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Close

REMARKABLE EXPERIENCES IN YOUR INBOX

Subscribe for future Dimensional Innovations communications and insights.