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Alamo Drafthouse Death Star

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Alamo Drafthouse

We wanted to have the best movie theater in America and the best movie theater in the Midwest.

DI can come up with and build anything down to the tiniest detail.

Derek Dillon, Creative Manager, Alamo Drafthouse Omaha

Using one of the most iconic movie franchises in history as inspiration, Dimensional Innovations created a space mirroring the original Star Wars trilogy. The experience begins as guests approach the entrance with sixteen-foot-tall, LED-lit lightsabers and continues throughout the common areas. From a space station-inspired concession stand to Imperial-style light panels and directory signage throughout the silver, black & gray corridors. But the Oscar goes to the hard-to-miss, ten-foot-diameter replica Death Star space station hanging in the center of the main lobby. A precise recreation of villain Emperor Palpatine’s throne sits nearby, acting as a photo op and control for simulating a non-dangerous firing from the “mini” Death Star.

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Tweet by Stan Lee, American comic book writer, about the Death Star

10 Ft

Diameter, to-scale, working model of the Star Wars Death Star

 

With the help of architectural partners, ELEVATIONarchitects and NCB, we were able to create an unforgettable experience for Alamo Drafthouse visitors from the moment they enter to the moment they leave. An experience so unique, it garnered the attention and tweet of superhero powerhouse, Stan Lee. With that seal of approval, we ask: why just go to the movies, when you can be in them?

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

 

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

 

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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Get in touch with our DIVE Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.