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Entertainment + Hospitality

Alamo Drafthouse Death Star

We wanted to have the best movie theater in America and the best movie theater in the Midwest.

DI can come up with and build anything down to the tiniest detail.

Derek Dillon, Creative Manager, Alamo Drafthouse Omaha

Using one of the most iconic movie franchises in history as inspiration, Dimensional Innovations created a space mirroring the original Star Wars trilogy. The experience begins as guests approach the entrance with sixteen-foot-tall, LED-lit lightsabers and continues throughout the common areas. From a space station-inspired concession stand to Imperial-style light panels and directory signage throughout the silver, black & gray corridors. But the Oscar goes to the hard-to-miss, ten-foot-diameter replica Death Star space station hanging in the center of the main lobby. A precise recreation of villain Emperor Palpatine’s throne sits nearby, acting as a photo op and control for simulating a non-dangerous firing from the “mini” Death Star.

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Tweet by Stan Lee, American comic book writer, about the Death Star

10 Ft

Diameter, to-scale, working model of the Star Wars Death Star

 

With the help of architectural partners, ELEVATIONarchitects and NCB, we were able to create an unforgettable experience for Alamo Drafthouse visitors from the moment they enter to the moment they leave. An experience so unique, it garnered the attention and tweet of superhero powerhouse, Stan Lee. With that seal of approval, we ask: why just go to the movies, when you can be in them?

 

Learn more about exhibit planning and design and theming.

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Spencer Farley

Spencer Farley

Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley Spencer Farley Spencer Farley Practice Director

Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with high-profile brands that have been 30+ year partners to DI and also developing new and exciting partnerships within these verticals. 

Spencer’s strength lies in connecting with clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach detail the project vision through research, ideation and execution strategies.

Spencer enjoys connecting with strategic partners and creatives around the globe, brainstorming the latest in experiential and immersive experiences. He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer spends time with his beautiful wife, Kaitlin and son, Charlie. You can also find him cheering for the Kansas City Chiefs and Royals and his beloved Arkansas Razorbacks. Spencer received a Bachelor’s in Business Management and a Master’s in Sports Management, both from the University of Arkansas. 

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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