American Century uses roof replacement as a marketing opportunity
When the roof for a building at American Century Investments’ headquarters campus in Kansas City needed replacing, the company saw it as a modern-day marketing opportunity….
The roof of the building measures 84 by 55 feet. Overland Park-based Dimensional Innovations Inc. created a giant stencil of the American Century logo and had a crew spend a week attaching it to the roof. Afterward, a team from Warren Moore Painting spent a week applying the colored, paint-like roofing material over the stencil.
Thanks to @wearedi for adding a pinch of style to our new roof. (@GoogleEarth, we’re ready for you!) #KansasCity https://t.co/pIRqoEG3YZ pic.twitter.com/NkKjYePLhb
— American Century Investments (@AmericanCentury) August 2, 2017
Read The Full Article