When the roof for a building at American Century Investments’ headquarters campus in Kansas City needed replacing, the company saw it as a modern-day marketing opportunity….

The roof of the building measures 84 by 55 feet. Overland Park-based Dimensional Innovations Inc. created a giant stencil of the American Century logo and had a crew spend a week attaching it to the roof. Afterward, a team from Warren Moore Painting spent a week applying the colored, paint-like roofing material over the stencil.