Social Media Experiences

How Do We Create Instagrammable Moments?

Instagrammable moments tend to be things that are more than just photo-worthy. While you want your experience to be visually appealing, you need to create something that draws guests to interact. We have helped companies create ‘Grammable moments that end up getting tagged or shared all over the Internet.

As guests share these images, your company gets free marketing impressions from social media shares, and when you are tagged, you can reach out to guests to increase your online engagement.

Social media experiences are a great way to get people talking about you, especially when there is a cool photo-op. Instagram-worthy sports provide guests a way to memorialize their time interacting with your brand, as well as providing visitors a way to show their friends, family, and followers that they have been to your activation.

Instagrammable activations are great for many different sectors. For example, retail stores can use social media activations to increase brand awareness and drive sales. Music festivals and concert venues generate a lot of buzz with large installations or photo opportunities, which leads to an increase in ticket sales. We also work with architects to increase their value to their clients by making their incredible designs even more worthy of going on the ‘Gram!

In fact, many of our architect partners have reached out to us to help with designs that clients expect to be social media worthy. These architects know how to design and build amazing things, but our job at Dimensional Innovations is to take these designs and make them social media moments for their clients.

Social media activations often include beautiful, memorable aesthetics, as well as sponsorship activations, branding, theming, and even custom hashtags that prompt guests to share their images on various social media platforms such as Instagram, Facebook, Tik Tok, and Twitter.

At Dimensional Innovations, social media experiences are all about encouraging guests to pull out their phones and share their location and a good time with everyone they know. One of our most popular social media activations was the Boulevardia Guitar. The goal of this project: create a giant, playable guitar for guests to interact with and take photos. The Boulevardia Guitar was created for Boulevardia, a two-day music, food, and beer festival in Kansas City.

With more than 40,000 people in attendance of Boulevardia, this guitar needed to draw attention. Working with an impressive team of engineers, developers, and fabricators, we created a 12-foot-tall, 500-pound electric guitar that not only looked great in photos but was also fully playable. The hardest part: the guitar needed to be completely free-standing without visible supports. As one of our largest interactive installations, the Boulevardia Guitar, made of MDF and steel, earned nearly 250,000 social media impressions!

To learn more about how we can help you create social media experiences, contact us today!